Topics
Business environment
- Meaning, features and importance of business environment
- Environmental scanning
- Micro dimensions: internal and external factors
- Macro dimensions: economic, social, technological, political and legal
- SWOT analysis
Learning objectives
- Carry out a SWOT analysis of a named business.
Labs for this chapter are on the way
We are building worlds, labs and stories for Business Environment. Meanwhile, practise its questions or explore the rest of Commerce.
