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Active management

Investment approach where managers actively select and adjust portfolio holdings

  • 6 min read
  • 7 chapters

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Passively managed funds consistently outperform actively managed funds.

Approach

Active investors aim to generate additional returns by buying and selling investments advantageously. They look for investments where the market price differs from the underlying value and will buy investments when the market price is too low and sell investments when the market price is too high.

Active investors use various techniques to identify mispriced investments. Two common techniques are:

  • Fundamental analysis. This approach analyzes the characteristics of individual investments to evaluate their risk and potential return.
  • Quantitative analysis. This approach establishes a systematic process for buying and selling investments using data about individual investments.

Active management may be used in all aspects of investing. It can be used for:

  • Security selection. Choosing individual stocks, bonds, or other investments.
  • Asset allocation. Determining the allocation of investment among asset classes, such as stocks, bonds, and cash.
  • Sustainable investing. Analyzing the impact of environmental, social, and governance (ESG) factors on investments.

Active investors have many goals. Many active investors are seeking a higher return. Other goals of active management can be managing risk, minimizing taxes, increasing dividend or interest income, or achieving non-financial goals, such as advancing social or environmental causes.

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