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Adult diaper

Diaper made to be worn on a body larger than that of an infant or toddler

  • 6 min read
  • 3 chapters

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Alternative terms such as "briefs", "incontinence briefs", or "incontinence products" are also used.

The size of the global adult diaper market in 2025 has been estimated by various sources to range between $11 and 22 billion, with the market expected to grow significantly by the 2030s. For example, the US adult diaper market is forecast to grow by 4.9% by 2030 as compared to 2022. Likewise growth by 2030 is in Japan forecast to be 6.8% as compared to 2024. The growth in the EU by 2036 as compared to 2026 is forecast to be 6.7%. The growth of the global market is attributed to an aging population in many countries.

The growth of the market has in Japan inspired adult diaper fashion shows, the first of which was held in 2008 and that still took place in 2025. The trend has now begun expanding to countries such as the US.

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