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Associative interference

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Through Classical conditioning and Recall (memory)

However, whilst classical conditioning and associative learning both explore how the brain utilizes this cognitive association to benefit us, studies have also shown how the brain can mistakenly associate related, but incorrect elements together, and this is known as associative interference. A simple example of this would be when one was asked a series of multiplication questions. A study conducted in 1985 showed that over 90% of the mistakes subjects made were actually answers to other questions with a common multiplicand. That is, questions such as 4 x 6 = 24 and 3 x 8 = 24 were very likely to promote errors (8 x 4 = 24) due to associative interference.

Associative interference was widely investigated and researchers realized there were different types of interference, namely retroactive interference which investigates how new memories disrupts the retrieval of old memories, and proactive interference which investigates how old memories disrupts the retrieval of new memories. These two were subsequently known as the interference theory.

Therefore, associative interference is a fundamental theory which the interference theory draws upon. The essential difference between these two is time. Both retroactive and proactive interference are concerned with when the interfering elements, or memories were obtained. However, associative interference does not encompass time, as shown by the previous example. The chronological acquisition of the four times table in relation to the three times table is independent as to why subjects made an error, highlighting the difference between the two.

History

Interference in experimental literature has been a topic of interest for psychologists for over 100 years, with early studies dating back to the 1890s. Hugo Münsterberg was among the first to study this concept by recording the effects of altering some of his daily routines, such as dipping his pen in ink and taking a watch out of his pocket. He concluded that by associating the stimulus (what's the time?) with a response (taking out pocket watch), both the stimulus and response have equal likelihood to trigger automatic retrieval if the other was encountered. That is, taking out a pocket watch (response) would often trigger the action of checking the time (stimulus) even if the supposed action was something different, such as taking out the watch and placing it on the table.

Georg E. Müller and Friedrich Schumann later developed a study in 1894 researching stimuli recall. By making subjects learn a series of words composed of nonsense syllables, it was found that if an association formed between syllables 1 and 2, it was harder for subjects to associate syllable 1 with syllable 3. The phenomenon was subsequently termed the law of associative inhibition. This paved the way for future studies as many psychologists utilized a similar experimental procedure of preparing a series of stimuli for subjects to recognize and/or recall to investigate the effects of interference.

Over the course of the 19th and 20th century, various psychologists entered the field of interference study and designed their experiments with unique stimuli. John A. Bergström and many others began working with card sorting, while Linus W. Kline used stimuli which were designed to be more recognizable for subjects such as states, capitals and book titles. In the end, it was concluded that as long as the subject's brain had formed associations with the experiment stimuli, regardless of what form or shape the stimuli took interference could occur.

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