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Christianization of the Roman Empire as diffusion of innovation

Religious conversion as sociological theory

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Through Roman Empire, Innovation and Idea

In the empire's first three centuries, Roman society moved away from its established city based polytheism to adopt the religious innovation of monotheistic Christianity. Instead of explaining this through political and economic events, this approach focuses on the power of human social interactions as the drivers of societal change. This combines an understanding of Christian ideology and the utility of religion with analysis of social networks and their environment. While there are alternative explanations of Christianization of the Roman Empire, with differing levels of support from contemporary scholarship, this approach demonstrates that the cultural and religious change of the early Roman Empire can be understood as the cumulative result of multiple individual behaviors.

Christianity was adopted relatively quickly. Five characteristics of diffusion can explain the speed at which this happened: first, if an innovation is seen as having a relative advantage over what it is replacing, it will be adopted more quickly. Christianity's relative advantage over its various competitors can be found in its altruism, its acceptance of those without Roman status, and the specific type of network it formed. Second, its compatibility with the people, society, or culture it coexists with will impact the rate of adoption. Christianity was not highly compatible with Roman polytheism, but it was compatible with the Judaism found in the diaspora communities. Its complexity also matters, since simple is generally adopted faster, and Christian inclusivity made it relatively simple. The next characteristic, trialability, is about how well the innovation allows access to information about itself before someone becomes a full-fledged member, and the conversion process in early Christianity allowed a flexible period of trialability. The last characteristic affecting speed of adoption is observability, because it is more likely someone will convert if the individual believes they have seen results. This is represented by who it was who adopted it, and by the social changes, such as charity and martyrdom, that those different adopters helped create. These qualities interact and are judged as a whole. For example, an innovation might be extremely complex, reducing its likelihood to be adopted and diffused, but it might also be very highly compatible, giving it a larger advantage relative to current tools, so that in spite of specific problems, potential adopters adopt the innovation anyway.

Sociologist E. A. Judge explains Christianization through this sociological view as having occurred as a result of the powerful combination of new ideas Christianity offered, and the social impact of the church, which he says formed the central pivotal point for the religious conversion of Rome.

Network theory and diffusion of innovation as an approach

In the early Roman Empire, Christianity began with fewer than 1000 people. It grew rapidly, despite intense and continuing competition from both traditional polytheism and alternative cults and creeds. It included approximately 200,000 people by the end of the second century, substantially accelerating its growth in the third century, achieving a bare majority by 350. These religious changes have become a much studied example of how networks function in the real world.

When small groups connect to others based on shared information, archaeologist Anna Collar says networks form. These networks are depicted by points, called nodes, with each node representing an individual small group, interconnected by lines called edges. The edges represent the channels of communication between them.

The emphasis is on human interactions as the drivers of change. People tend to form small groups, along social lines, with those they share something in common. Societal change can then be seen as a kind of emergence – the collective behavior that results from individuals as parts of a system doing together what they would not do alone – as Christianity was 'self-organized', distributed away from any central authority, and was based on common causes.

When groups of people with different ways of life come into contact with each other, interact, and exchange ideas and practices, "cultural diffusion" takes place. Diffusion is the social process that spreads the new ideas and practices. It is the primary method by which societies change; (it is distinct from colonization which forces elements of a foreign culture into a society).

Diffusion can only occur within a social system, therefore that system's established social structure affects the innovation's diffusion. Instead of judging an innovation on its qualities, diffusion of innovation views success as an indication of the connectivity of the network structure in which it happens to be situated: whether that society is 'vulnerable' or 'stable' with regard to that particular innovation. Christianity's success can be viewed as an indication of the connectivity of Roman society and its vulnerability to innovation.

Innovation

Diffusion of innovation is a special kind of communication which focuses on new ideas. The newness of the idea is what gives it its special character. An innovation is an idea, practice or object which is perceived as new by the person considering adopting it. It doesn't matter if it is or isn't objectively new; it only matters if it is seen as new by the individual contemplating adoption. A true religious innovation must involve a significant change – such as the shift from polytheism to monotheism – on a large scale. Archaeologist Anna Collar argues that even though "the philosophical argument for one god was well known amongst the intellectual elite, ... monotheism can be called a religious innovation within the milieu of Imperial polytheism."

The adoption of innovation occurs in stages. These stages are represented by the different types of people who adopted it, and whether they did so early or late, thus indicating that people have differing degrees of susceptibility to innovations. In its first three centuries, Christianity evidences innovators, early adopters, and the early majority. (Two later categories of the fourth to seventh centuries are called the late majority and laggards).

The rate of the individual's decision making process is, therefore, a factor in the innovation's success. The variance between people's responses creates a normal distribution curve. Collar explains, "there is a point on the curve that represents the crux of the diffusion process: the 'tipping point'. This 'tipping' takes place between 10 percent adoption and 20 percent adoption. American sociologist Everett Rogers says, "After that point, it is often impossible to stop the further diffusion of a new idea, even if one wished to do so". Christianity achieved this tipping point, (called critical mass) in the hundred years between 150 and 250 when it moved from less than 50,000 adherents to over a million. Scholars generally agree there was a significant rise in the absolute number of Christians in the rest of the third century. This provided enough adopters for it to be self-sustaining and create further growth, thereby establishing Christianity as a successful innovation in the Roman empire.

Alternative approaches

Edward Gibbon wrote the first historiographical view of how the Roman Empire was Christianized in his The History of the Decline and Fall of the Roman Empire published in 1776. Gibbon attributed it to Constantine whom he saw as driven by "boundless ambition" and a desire for personal glory to impose Christianity on the rest of the empire – from the top down – in a cynical, political move. Gibbon believed this was how Constantine's religion "achieved, in less than a century, the final conquest of the Roman empire". Classics professor Seth Schwartz asserts that the number of Christians at the end of the third century indicate Christianity's success predated Constantine. Social scientist Edwin A. Judge has written a detailed study showing a fully organized church system existed before Constantine and the Council of Nicaea. From this, Judge writes that "the argument Christianity owed its triumph to its adoption by Constantine cannot be sustained". Currently, there is agreement among scholars that Christianization did not happen by top-down imposition in the centuries preceding Constantine. Instead, it happened through its acquisition by one person from another, through imitation, and through learning what constituted Christian self-identification.

Contemporaries like Pliny the Younger employed the model of the spread of disease to describe the spread of Christianity in Pontus in northern Asia Minor: "it was not only in towns, but also in villages and the countryside that the contagion of this dreadful superstition has spread". Price writes that 'contagious disease' is a misleading metaphor. It embodies a negative view, and it leads to the idea of a linear spread where the new cult infected each place it passed through, and this was not the case in Roman Empire. Collar says the spread of innovation differs from the spread of disease because innovation requires active adoption by the individual concerned; this differs considerably from their vulnerability to infectious disease.

Psychological explanations of Christianization have largely been based on the belief that paganism declined during the imperial period creating an era of insecurity and anxiety. Historians thought this produced anxious alienated individuals who sought refuge in religious communities which offered socialization. For classics scholar James B. Rives, "the notion that traditional public cults and traditional Graeco-Roman deities were in any sort of decline during the Hellenistic and imperial periods depended on a set of highly dubious assumptions, and could be confirmed only by a very selective and even arbitrary use of evidence. It can now no longer be maintained". Traditional religion did not decline but remained vibrantly alive into the sixth and seventh centuries. Psychologist Pascal Boyer says a cognitive approach can account for the transmission of religious ideas and describe the processes whereby individuals acquire and transmit certain ideas and practices, but the cognitive theory may not be sufficient to account for the social dynamics of religious movements, or the historical development of religious doctrines, which are not directly within its scope.

A Neo-Darwinian theory of cultural selection indicates behaviors spread because people have a strong tendency to imitate their neighbors when they believe those neighbors are more successful. Anthropologists Robert Boyd and Peter J. Richerson write that Romans believed the early Christian community offered a better quality of life than the ordinary life available to most in the Roman Empire. Care-taking was particularly important during the severe epidemics of the Imperial period when some cities devolved into anarchy. Pagan society had weak traditions of mutual aid, whereas the Christian community had norms that created "a miniature welfare state in an empire which for the most part lacked social services". In Christian communities, care of the sick reduced mortality by, possibly, as much as two-thirds. Extant Christian and pagan sources indicate many conversions were the result of "the appeal of such aid". According to Garry Runciman, a distinctly Christian phenotype of strong reciprocity and unconditional benevolence evolved thereby producing the growth of Christianity.

Failure of diffusion

Not all innovations succeed. Sociologist Gabriel Tarde is quoted as saying: "given one hundred different innovations conceived at the same time ... ten will spread abroad while ninety will be forgotten". In the Roman imperial period, there were many appealing new cults and religions along with variants of Christianity such as Gnosticism, Manichaeism and Donatism. All of these religious innovations were successful for a time, yet eventually failed. A belief system's intrinsic qualities can explain its attractiveness but they are insufficient to explain the failure of other ideas that were also highly attractive.

Innovations can fail if pre-existing beliefs within the social system are strong enough they obstruct adoption. Innovations can fail because the message is not suited to the "client's" needs. They can fail because of how the change agent is seen by potential converts, or from competition from other innovations, or from the perceived attributes of the innovation itself. Even simple inertia can prevent adoption. When an innovation becomes too closed a system, it will often fail, or when there is a lack of commonality with its social system an innovation will also often fail. Failure can also be influenced by very personal reasons for why individuals adopt, or don't adopt, an innovation, but this is a less researched area, because it is difficult to study says Rogers, and because it is affected by the broader context.

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