Coca-Cola with Coffee
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History
The coffee variant of Coca-Cola was first distributed in Japan under the name Coca-Cola Coffee Plus in September 2017, as a product only available in vending machines. A sugar-free version, Coca-Cola Plus Coffee No Sugar, was announced later in the month and launched in October 2017 as a limited edition in Australia.
A previous coffee-flavored version, Coca-Cola BlāK, was launched in 2006 and discontinued in 2008. The major difference between these two is that Coca-Cola with Coffee contains more real coffee than Blak; in particular it fuses classic Coca-Cola with 100% Brazilian coffee. The formula for Coca-Cola with Coffee differs for each region to suit local tastes.
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International distribution
By 2020, Coca-Cola with Coffee became available in over 30 markets around the world, including Australia, Italy, Spain, Thailand, Poland, Brazil, Vietnam and Turkey. After spending about two years of testing, the Coca Cola Company introduced Coca-Cola with Coffee and Coca‑Cola with Coffee Zero Sugar to the United States, the 50th market of the product, on January 25, 2021. It arrived in three new flavors: Dark Blend, Vanilla and Caramel. The zero-sugar counterpart is only available in Dark Blend and Vanilla. Brandan Strickland, brand director of Coca‑Cola Trademark, said:
Coca‑Cola with Coffee is a true hybrid innovation that provides the perfect solution for that mid-afternoon pick-me-up we all want, especially in today's work-from-home environment. We're fulfilling this need state and occasion in a uniquely Coca‑Cola way.
In November 2022, Coca‑Cola with Coffee was discontinued in the United States, with Coca-Cola stating that they wanted to focus on Coca-Cola Zero Sugar, Coca-Cola Creations and Coca-Cola mini-cans.