Customer data

Customer data may be collected from Internet users through online surveys, but also through the recording of user activity through measures such as click-through and abandonment rates.

Levels of information

One approach to classifying business customer information starts by distinguishing levels of information into market, organizational, business unit, and individual information. Information may then be further broken down within each level. For example, for private consumers, different levels may include personal identifying data, psychographics data, transactional (buying) data, demographic, and financial data.

While some data overlaps between business and individual customers, other business-specific data serves a similar role to demographics in the individual consumer context.