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Der Spiegel

German weekly news magazine based in Hamburg

  • 8 min read
  • 7 chapters

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Through Switzerland

Der Spiegel is known in German-speaking countries mostly for its investigative journalism. It has played a key role in uncovering many political scandals, such as the Spiegel affair in 1962 and the Flick affair in the 1980s. The news website by the same name was launched in 1994 under the name Spiegel Online with an independent editorial staff. Today, the content is created by a shared editorial team, and the website uses the same media brand as the printed magazine.

History

The first edition of Der Spiegel was published in Hanover on Saturday, 4 January 1947. Its release was initiated and sponsored by the British occupational administration and preceded by a magazine titled Diese Woche (German: This Week), which had first been published in November 1946. After disagreements with the British, the magazine was handed over to Rudolf Augstein as chief editor, and was renamed Der Spiegel. From the first edition in January 1947, Augstein held the position of editor-in-chief, which he retained until his death on 7 November 2002.

After 1950, the magazine was owned by Rudolf Augstein and John Jahr; Jahr's share merged with Richard Gruner's in 1965 to form the publishing company Gruner + Jahr. In 1969, Augstein bought out Gruner + Jahr for DM 42 million and became the sole owner of Der Spiegel. In 1971, Gruner + Jahr bought back a 25% share in the magazine. In 1974, Augstein restructured the company to make the employees shareholders. All employees with more than three years of seniority were offered the opportunity to become an associate and participate in the management of the company, as well as in the profits. Since 1952, Der Spiegel has been headquartered in its own building in the old town part of Hamburg.

Der Spiegel's circulation rose quickly. From 15,000 copies in 1947, it grew to 65,000 in 1948 and 437,000 in 1961. It was nearly 500,000 copies in 1962. By the 1970s, it had reached a plateau at about 900,000 copies. When the German reunification in 1990 made it available to a new readership in former East Germany, the circulation exceeded one million.

The magazine's influence is based on two pillars; firstly, the moral authority established by investigative journalism since the early years and proven alive by several scoops during the 1980s; secondly, the economic power of the prolific Spiegel publishing house. Since 1988, it has produced the TV program Spiegel TV, and further diversified during the 1990s.

During the second quarter of 1992, the circulation of Der Spiegel was 1.1 million copies. In 1994, Spiegel Online was launched. It had separate and independent editorial staff from Der Spiegel. In 1999, the circulation of Der Spiegel was 1,061,000 copies.

Der Spiegel had an average circulation of 1,076,000 copies in 2003. In 2007, the magazine started a new regional supplement in Switzerland. A 50-page study of Switzerland, it was the first regional supplement of the magazine.

In 2010, Der Spiegel was employing the equivalent of 80 full-time fact checkers, which the Columbia Journalism Review called "most likely the world's largest fact checking operation". The same year, it was the third best-selling general interest magazine in Europe, with a circulation of 1,016,373 copies.

In 2018, Der Spiegel became involved in a journalistic scandal after it discovered and made public that one of its leading reporters, Claas Relotius, had "falsified his articles on a grand scale".

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