Directorate of Advertising and Visual Publicity

History

The agency was founded in March 1, 1942. At the time of the Second World War, the Government of India asked the leading advertisement agencies to form a consortium and set up a publicity unit in Shimla to handle war propaganda, tackle rumour mongering, put out messages about black-outs and handle recruitment to the armed forces.

When the war ended, this consortium was converted into its present form. It was established in 1955 and has its headquarters in Delhi and regional offices in Bangalore and Guwahati. Its work is further facilitated by two regional distribution centres at Kolkata and Chennai. The Directorate includes 4 Campaign wings, an Advertising wing for print, Audio-Visual (AV) wing, New Media & Personal Media wing, Exhibition wing, Mass mailing wing, Outdoor publicity wing, research wing, distribution wing and language wing in addition to an audio visual publicity cell.