East Coast–West Coast hip-hop rivalry

Background

Hip-hop music and hip-hop culture is widely considered to have originated on the East Coast of the United States in New York City. As a result, New York rappers were often perceived as feeling their hip-hop scene was superior to other regional hip-hop cultures, whereas those on the West Coast of the United States had developed an inferiority complex.

By the late-1980s, however, West Coast hip-hop was flourishing, led by acts such as Compton, California's N.W.A. Oakland rapper MC Hammer highlighted geographic bias in his 1988 single "Turn This Mutha Out," written in response to New York DJs reportedly refusing to play his music. On November 12, 1991, Bronx rapper Tim Dog released the album Penicillin on Wax. It contained several skits which mocked West Coast artists and a diss track directed at the members of N.W.A including Dr. Dre titled "Fuck Compton". Dr. Dre would respond a year later on his debut solo album, The Chronic, on the tracks "Fuck wit Dre Day (And Everybody's Celebratin')" and "The $20 Sack Pyramid". Although Tim Dog would not figure into the later stages of the feud, his diss track presaged what was to come. This was also the same year that Uncle Luke came out with the album In the Nude which also dissed Dr. Dre.

In 1991, Suge Knight co-founded Death Row Records in Los Angeles alongside Dr. Dre, Dick Griffey and the D.O.C. Knight, a native of Compton, California, and a Mob Piru Blood, was among those in the West Coast hip-hop scene irritated by the East Coast's perceived condescension toward the West.

In 1993, fledgling A&R executive and record producer Sean "Puff Daddy" Combs founded the New York–centered hip-hop label, Bad Boy Records. The next year, the label's debut releases by Brooklyn-based rapper the Notorious B.I.G. (also known as Biggie Smalls) and Long Island–based rapper Craig Mack became immediate critical and commercial successes.

By 1994, New York–born, California-based rapper and actor Tupac Shakur (also known as 2Pac) had released two successful albums and starred in three movies. However, at the same time, his career was in jeopardy as he was low on money and standing trial in New York City on charges of sexual abuse, sodomy, and weapons possession.

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Quad Studios shooting

On November 30, 1994, 2Pac was scheduled to record a verse with Little Shawn at Quad Studios in Manhattan to help pay his legal fees. As he arrived, members of Junior M.A.F.I.A., a group affiliated with Bad Boy, shouted greetings to 2Pac on the street below. Once he entered the building, two gunmen ordered everyone in the lobby to the floor. When 2Pac hesitated, he was shot five times and robbed. As 2Pac was taken out on a stretcher, he gave the middle finger to Biggie and other Bad Boy affiliates who were present.

One day later, 2Pac was convicted of sexual abuse. Afterward, 2Pac implied in an interview with Kevin Powell of Vibe that Biggie, Puff Daddy and Uptown Records head Andre Harrell were involved in or responsible for the attack at Quad Studios. Between when that interview was given and when the article was published, Puff Daddy had visited 2Pac at Rikers Island and assured him that Bad Boy was not involved in the shooting.

In February 1995, "Who Shot Ya?", a B-side track from Biggie's "Big Poppa" single, was released. Although Combs and Biggie denied having anything to do with the shooting and stated that "Who Shot Ya?" had been recorded before the shooting, 2Pac interpreted it as a taunt directed at him.

1995 Source Awards

On August 3, 1995, Suge Knight took a dig at Puff Daddy at that year's Source Awards in New York City, announcing to the assembly of artists and industry figures: "Any artist out there that want to be an artist and want to stay a star, and don't want to have to worry about the executive producer trying to be all in the videos ... All on the records ... dancing, come to Death Row!" – referring to Combs's tendency to appear in his artists' music videos and perform ad-libs in their songs. To the New York audience, Knight's comments seemed a slight to the entire East Coast hip-hop scene, and resulted in boos from the crowd.

The crowd booed again when Dr. Dre was named Producer of the Year. In response to the boos, Death Row artist Snoop Doggy Dogg took the microphone from Dr. Dre and asked the crowd: "The east coast ain't got no love for Dr. Dre and Snoop Dogg and Death Row? Y'all don't love us? Y'all don't love us?! Well, let it be known then! We don't give a fuck. We know y'all east coast! We know where the fuck we at!"

Puff Daddy later took the stage as a presenter and told the audience: "[A]ll this East and West—that needs to stop. So give it up for everybody from the East and the West that won tonight. One love."

Murder of "Big Jake" Robles and release of 2Pac diss tracks

Problems continued the following month when Suge Knight and Puff Daddy attended a birthday party for musician Jermaine Dupri at Platinum House club in Atlanta. Conflict between the two groups spilled outside the club and Jai "Big Jake" Robles, a close friend of Knight's and a Death Row Mob Piru Blood affiliate, was fatally shot as he was getting into a limousine. Knight accused Combs (also in attendance) of being involved in the shooting.

Shortly after Robles's death, Knight secured 2Pac's release from prison by posting his $1.4 million bond, flying across the country and renting a limousine to pick him up from Clinton Correctional Facility. Shortly after his release, 2Pac proceeded to join Knight in escalating Death Row's feud with Bad Boy Records. 2Pac insulted or threatened Biggie, Bad Boy and its affiliates on several tracks from late 1995 to 1996. Examples include the songs "Against All Odds", "Bomb First (My Second Reply)" and "Hit 'Em Up".

Queens group Mobb Deep, which had been called out by name in 2Pac's "Hit 'Em Up", released "Drop a Gem on 'Em" in August 1996 as a direct response. In 2011, Mobb Deep's Prodigy recalled his reaction after hearing Hit 'Em Up: "As soon as we heard Tupac saying anything about Mobb Deep, we went in and made that shit about him. We were like, 'Fuck this nigga, we going right at this nigga and whoever the fuck he's down with.'"

2Pac also interpreted New York rapper LL Cool J's 1995 track "I Shot Ya" as a diss track referring to the Quad Studios shooting. In 1996, 2Pac confronted Keith Murray, who was featured on the track, at the California House of Blues. Murray made it clear that the record was not about 2Pac.

Although Biggie never released an explicit retaliation record, Junior M.A.F.I.A. member Lil' Cease claimed in a XXL interview that 2Pac was the subject of Biggie's track "Long Kiss Goodnight". Puff Daddy, however, steadfastly denied this theory, arguing that if Biggie were to diss 2Pac, he would have called him out by name.

During this time, the media became heavily involved and dubbed the rivalry a coastal rap war, reporting on it continually. This caused fans from both scenes to take sides.

However even at the height of the rivalry, Nas (from the East) and Dr. Dre (from the West) worked together on Nas's 1996 album It Was Written. On the track "Nas Is Coming" both of them ridiculed the coastal rivalry, with Dr. Dre calling it "bullshit" and stating that they need to work together to get paid.

Faith Evans

In October 1995, 2Pac met Biggie's estranged wife, Bad Boy singer Faith Evans, at a party and agreed to pay her $25,000 to sing on one of his tracks. According to Evans, after she recorded her part, 2Pac refused to pay her unless she had sex with him and she declined.

While Evans continued to deny rumors that she was involved romantically or sexually with 2Pac, Suge Knight and 2Pac were doing the opposite. In January 1996, they hinted to Lynn Hirschberg of The New York Times that 2Pac was in a relationship with Evans in that she had given him gifts and he had repaid those gifts with what he implied were sexual favors. Biggie flew into a rage after hearing about the Times article and aggressively confronted Evans. Publicly, however, he tried to brush it off as a joke. Later, in "Hit 'Em Up", 2Pac made his insinuations explicit, going so far as to say "I fucked your bitch, you fat motherfucker" and "you claim to be a player but I fucked your wife".

Hip-hop writers including Newsweek's Allison Samuels and The Source's Kierna Mayo described Evans as "a pawn" in 2Pac's revenge plot against Biggie and the power struggle between the two men. She was not portrayed sympathetically in the media. Vibe joked in March 1996 that Evans was "losing weight from all that running back and forth between the Notorious B.I.G. and Tupac".

"New York, New York"

In December 1995, Tha Dogg Pound, a Death Row group, was in Red Hook, Brooklyn, filming the music video for their single "New York, New York". The music for the song used a beat that Biggie had rapped over in a commercial for St. Ides. Biggie called into local hip-hop station Hot 97 and said "Red Hook [is where Tha Dogg Pound and 2Pac are] shooting a video. Brooklyn, stand up!" according to Snoop Doggy Dogg's recollection. Tha Dogg Pound, who were listening to the radio at the time, interpreted it as a friendly sentiment and thought Biggie was summoning fans to their video set. Shortly after the call, however, shots were fired at Tha Dogg Pound's trailer on the video set. The gunman was never identified. After the shooting, a scene was added to the music video showing Snoop Dogg destroying buildings and cars in New York City like Godzilla. In 1996, East Coast rappers Capone-N-Noreaga, Mobb Deep and Tragedy Khadafi recorded a comeback diss entitled "L.A., L.A." It was released in 1996 on Penalty Recordings.

Murders of Tupac and the Notorious B.I.G.

On September 7, 1996, Tupac Shakur was shot in a drive-by shooting at the intersection of Flamingo Road and Koval Lane in Las Vegas, Nevada. He was taken to the University Medical Center of Southern Nevada, where he died six days later. In 2002, Chuck Philips wrote the article "Who Killed Tupac Shakur?" reporting, "the shooting was carried out by a Compton gang called the Southside Crips to avenge the beating of one of its members by Shakur a few hours earlier". The Philips article and its follow-up, "How Vegas Police Probe Floundered in Tupac Shakur Case" also implicated East Coast rappers including Biggie Smalls.

Six months after Tupac's death, on March 9, 1997, the Notorious B.I.G. was killed in a drive-by shooting by an unknown assailant in Los Angeles, California. As with Tupac's death, nobody was charged with the murder, although Suge Knight was believed by officials to have been involved in a conspiracy for B.I.G.'s killing. At the time of the murder, Knight had only a week prior been sentenced to 9 years in prison for parole violation.

Efforts at reconciliation

On September 22, 1996, a peace summit was convened at Mosque Maryam by Louis Farrakhan in the wake of the murder of 2Pac.

In February 1997, Snoop Dogg and Combs appeared together on The Steve Harvey Show and held a press conference where they called for an end to the East Coast–West Coast rap feud that had already claimed the life of 2Pac. "Kids around the world are watching", Snoop said. "By calling for a truce we're giving them something to live for." However, their efforts failed to stop the violence; less than a month later, the Notorious B.I.G. was killed in a drive-by shooting while stopping at a stoplight in Los Angeles.

On April 3, 1997, key figures in the rap industry were summoned to Farrakhan's Chicago-based ministry house for an in-depth meeting. The motive of the meeting was to put an end to the rivalry. On hand were artists such as Snoop Dogg, Tha Dogg Pound, Ice Cube, Bone Thugs-n-Harmony and Fat Joe.

Since 1997

After Tupac's death but shortly before Biggie's, rappers from both coasts worked together on Ice Cube's Dangerous Ground soundtrack. Later some rappers ridiculed the rivalry like Big Pun – who in his song "You Ain't a Killer" raps "won't even talk that East or West crap" – with Pun himself being an East Coast rapper "heartily embraced" by fans in the West Coast. The Game, who is from the West Coast, shouted out "RIP" to both Tupac and the Notorious B.I.G. on "Put You on the Game" ("Another memorial for Makaveli and Big Pop"). By the time the Jay-Z–Nas feud broke out, the East Coast–West Coast hip-hop rivalry was considered to have been concluded.

Media's involvement

It is speculated that the media specifically, VIBE, The Source and Rolling Stone, alongside radio and television, caused and further escalated the feud through their coverage to cause drama and because it increased readership. VIBE, in particular, released its 1996 Juice issue, which featured Biggie and Puffy on the cover, with a caption titled, “East vs. West" written by Larry "The Blackspot" Hester.

In various 1995 and 1996 interviews, Tupac denied that there was an "East vs. West" war and stated that journalists and magazines ignited the drama to sell records and make money. He repeatedly clarified that he had no issue with the entire East Coast rap scene, noting that he had deep respect and friendships with many East Coast artists. Tupac also planned a collaborative album titled One Nation which aimed at bridging the gap and working with respected New York and East Coast underground artists to defuse the tension.

In 2016, Complex conducted a round table discussion with those involved in Hip-Hop media coverage in 1996 as they reflected on the events that unfolded, their perspectives of their coverage and some even take responsibility for the deaths that occurred. Participants included Alan Light, Selwyn Seyfu Hinds, Dan Charnas and more.