Eros Now

History and growth

Founded in the year 1977, Eros International plc started its business with movie acquisitions and within a few years it went on to become India's first distributors of VHS. In the year 2012, when Eros launched Eros Now, its digital on-demand entertainment platform, the company got transformed into a fully vertically integrated studio. Eros Now targets the 1.5 billion population of Indian Entertainment world over. In the initial launch phase, Eros Now started with films and music videos as its primary content. From 2012 to 2018, it has added content such as short films, web-series and specially curated content under the originals bouquet. Eros Now has also tied- up with various leading telecom and content players to stay ahead of the curve.

Original programs

In January 2018, Eros Now premiered their first short- film 'Toffee' starring Syna Anand and Sammaera Jaiswal. In February 2018, Eros Now made an announcement of rolling out its original content in the second half of the year, which would include films, series, features and short-format films. In April 2018, Eros Now released India's first direct-to-digital film Meri Nimmo. And in September 2018, Eros Now launched its first original show 'Side Hero' directed by Rohan Sippy and starring Kunaal Roy Kapoor, Gauahar Khan, Gopal Dutt and Arjun Kanungo. Followed by the launch of flagship original web show 'Smoke' in October 2018 starring Tom Alter, Jim Sarbh, Mandira Bedi and Kalki Koechlin. Smoke was the only Indian web series to be showcased at the coveted annual event MIPCOM 2018 at Cannes in France under Made in India Originals category.

In December 2018, Eros Now further expanded its content strategy with the launch of Eros Now Quickie, a short video format segment. The first two Eros Now Quickies were Date Gone Wrong, Paise Fek Tamasha Dekh, started streaming on 19 December 2018. On 6 January 2019, Eros Now launched its third quickie, The Investigation which featured digital debut of television actor Hiten Tejwani playing the role of a Mumbai Crime Branch officer investigating a murder while Leena Jumani (Kumkum Bhagya and Punar Vivah) played his onscreen wife. On 12 January, the fourth Eros Now Quickie, Tum Se Na Ho Paayega was launched and featured Aakashdeep Arora and Juhi Bhatt in the lead role.

Eros Now launched its next original, Operation Cobra on 15 February. It marked the digital debut or television actor Gautam Gulati playing the role of a R.A.W. agent Karan Singh while Ruhi Singh and Nyra Banerjee essayed the role of MI6 agent Riya Sharma and terrorist Tahira Shaikh respectively. On 3 March 2019, Eros Now launched its next original, Metro Park. The show is directed by Abi Varghese, and stars Ranvir Shorey, Purbi Joshi, Vega Tamotia, Omi Vaidya and Pitobash.