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Expected marginal seat revenue

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Through Heuristic and Probability distribution

EMSRa

EMSRa is the first version that Belobaba devised. The idea behind the heuristic is to add the protection limits that are calculated by applying Littlewood's rule to successive classes. Suppose that we are in stage j+1 and we want to calculate how much capacity we need to protect for stages j, j-1,..., 1. Then we are actually calculating protection limit yj. To do so we consider every class in j, j-1,..., 1 and compare that class, indexed with k, with j+1 in isolation. For every combination of k and j+1 we compute the protection level for that class with Littlewood's rule:

P(Dk>ykj+1)=rj+1rk

The idea of EMSRa then is to add all these protection limits to get the protection limit for yj.

yj=∑k=1jykj+1

However, there is a problem with this method because it does not take the statistical averaging effect into account. Suppose, for example, that classes 1 to j have the same fare r, then EMSRa will calculate the protection limit for yj+1 with

P(Dk>ykj+1)=rj+1r

However, because the fare for all these classes is the same they should be aggregated. EMSRa will calculate protection limits that are too conservative. In other words, it will reserve too many seats for the higher fares, thereby rejecting too many low fare bookings. Although having equal fares is not realistic this will also happen if the difference between fares is small. Therefore EMSRb was invented.

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