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First presidency of Carlos Andrés Pérez

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  • 3 chapters

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Background

In 1973, Carlos Andrés Pérez was nominated to run for the presidency for AD. Youthful and energetic, Perez ran a vibrant and triumphalist campaign, one of the first to use the services of American advertising gurus and political consultants in the country's history. During the run up to elections, he visited nearly all the villages and cities of Venezuela by foot and walked more than 5800 kilometers. He was elected in December of that year, receiving 48.7% of the vote against the 36.7% of his main rival. Turnout in these elections reached an unprecedented 97% of all eligible voters, a level which has not been achieved since.

Many people were skeptical that Venezuelans would choose such a controversial figure as Pérez, but when the results were in they showed he had won a clear a victory, but, what was even more important, AD had an absolute majority in Congress: the pardo masses were still adecos to the core (1973). Pérez's appeal was not only to the poor but also to the elite and the middle class, for, it was widely reported in political circles and the media, that his political advisor Diego Arria created his public persona as a well-tailored man and in general refurbished his "image".

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