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Food coloring

Substance used to color food or drink

  • 14 min read
  • 4 chapters
Food coloring
Skoot13 · CC BY-SA 3.0

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Food colorants are also used in various non-food applications, including cosmetics, pharmaceuticals, home craft projects, and medical devices. Some colorings may be natural, such as with carotenoids and anthocyanins extracted from plants or cochineal from insects, or may be synthesized, such as tartrazine yellow.

In the manufacturing of foods, beverages and cosmetics, the safety of colorants is under constant scientific review and certification by national regulatory agencies, such as the European Food Safety Authority (EFSA) and US Food and Drug Administration (FDA), and by international reviewers, such as the Joint FAO/WHO Expert Committee on Food Additives.

Purpose of food coloring

People associate certain colors with certain flavors, and the color of food can influence the perceived flavor in anything from candy to wine. Sometimes, the aim is to simulate a color that is perceived by the consumer as natural, such as adding red coloring to glacé cherries (which would otherwise be beige), but sometimes it is for effect, like the green ketchup that Heinz launched in 2000. Color additives are used in foods for many reasons including:

  • Making food more attractive, appealing, or appetizing
  • Offsetting color loss over time due to exposure to light, air, temperature extremes, moisture, or storage conditions
  • Stabilizing natural variations in color
  • Enhancing colors that occur naturally
  • Providing color to colorless or "fun" foods
  • Allowing products to be identified via sight, such as candy flavors or medicine dosages

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