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Generation Beta

Cohort succeeding Generation Alpha

  • 4 min read
  • 3 chapters

Related on Lably

Through Generation Alpha, Demography and Beta

McCrindle expects the generation's members to be primarily the children of younger Millennials and Generation Z.

Terminology

The proposed term "Generation Beta" comes from the Greek letter beta, to follow Generation Alpha, named for the Greek letter alpha. Since the term "Beta" is sometimes used as an insult meaning someone who is weak or passive, some have suggested that a different name may prevail for the generation.

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