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Heartland rock

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The genre is exemplified by singer-songwriters Tom Petty, Bob Seger, Bruce Springsteen, Jackson Browne, and John Mellencamp and country music artists, including Steve Earle and Joe Ely. The genre developed in the 1970s and reached its commercial peak in the 1980s when it became one of the best-selling genres in the United States. In the 1990s, many established acts faded and the genre began to fragment, but the major figures have continued to record with commercial success.

Characteristics

The term heartland rock was not coined to describe a clear genre until the 1980s. In terms of style, it often uses straightforward rock music, sometimes with elements of Americana with a basic rhythm and blues line-up of drums, keyboards and occasional horn section instruments like a saxophone. However, this common definition may represent an oversimplification given that Bruce Springsteen's Born in the U.S.A. made heavy use of synthesizers, most notably on the hit singles "Dancing in the Dark", "Glory Days" and the title track. Lyrics are often presented in a style that is raspy and unpolished, adding a sense of authenticity. The genre was most strongly influenced by American country, folk, 1960s garage rock, the Rolling Stones, Bob Dylan, and folk rock acts such as Hank Williams, Woody Guthrie, Creedence Clearwater Revival, and the Byrds.

Verses in heartland rock songs often tell stories. In some songs, those stories are about people undergoing hard times; choruses are often anthemic in tone. The genre is associated with working-class regions of the Midwest and the Rust Belt. It has been characterized as a predominantly romantic genre, celebrating "urban backstreets and rooftops", and its major themes include alienation, despair, "unemployment, small-town decline, disillusionment, limited opportunity and bitter nostalgia".

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