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Humour in translation

Translation mistakes amusing to native speakers

  • 10 min read
  • 2 chapters

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Through Language interpretation

Translation errors can cause accidental humour, which is similar in effect to intentional humour. Like intentional humour, accidental humour is also a combination of linguistics and culture-specific features, with humour generating devices (like words and phrases) embedded in it, and is just as competent in conveying humour.

Most translation errors are due to the untranslatability of the language and the failure of linguistic domestication and foreignisation processes. For instance, idiomatic expressions of Chinese like 多多少少 ( [ˈduɔ duɔ ʃaʊ ʃaʊˈ] ) means ‘to an extent’ in English. However, if literally translated, the same phrase can mean ‘many many few few’, losing its original meaning and creating a ludicrous expression of meaning.

A case of untranslatability was evident when Coca-Cola first entered the Chinese market in 1928. Initially, Chinese transliterations of "Coca-Cola" used Chinese characters that, when they were combined as a written phrase, resulted in ridiculous readings such as "female horse fastened with wax", or "bite the wax tadpole". There was hence a need to find four Chinese characters with pronunciations that approximated the sound of "Coca-Cola", without producing a nonsensical or adverse meaning. This brand blunder was eventually solved with the characters 可口可乐, which could be translated as "to allow the mouth to be able to rejoice".

Hence the combination and translation of words expressed must conform to the target culture and literal language interpretation or it would result in hilarious misunderstandings. Prime examples of such errors come in the form of poorly translated sign posts, notices and menus that fail to cater the intended meaning to both foreign and local speakers. A famous early example was the nineteenth century Portuguese-English phrase book, English as She Is Spoke.

Translation difficulties

Colloquial expressions and conventions in the source language can cause humour or result in a strange interpretation from the listener or reader in instances when they are not translated into equivalent expressions or conventions in the target language, and instead are translated mechanically or word-for-word.

Difficulties with translation can arise from differences in word order, or from culture-bound expressions, and often also because of the inflexibility of machine translation. Also, it is due partly to the existence of multiple cultural, linguistic and semantic factors which requires machine translation to be supplemented by a human translator to convey the intended message of the source text.

Translation difficulties can therefore cause translation errors, which can result in humour. A more specific elaboration of various causes of translation errors is discussed below.

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