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Information wants to be free

Phrase

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History

The phrase is attributed to Stewart Brand, who, in the late 1960s, founded the Whole Earth Catalog and argued that technology could be liberating rather than oppressing. What is considered the earliest recorded occurrence of the expression was at the first Hackers Conference in 1984, although the video recording of the conversation shows that what Brand actually said is slightly different. Brand told Steve Wozniak:

On the one hand you have—the point you’re making Woz—is that information sort of wants to be expensive because it is so valuable—the right information in the right place just changes your life. On the other hand, information almost wants to be free because the costs of getting it out is getting lower and lower all of the time. So you have these two things fighting against each other.

Brand's conference remarks are transcribed accurately by Joshua Gans in his research on the quote as used by Steve Levy in his own history of the phrase.

A later form appears in his The Media Lab: Inventing the Future at MIT:

Information Wants To Be Free. Information also wants to be expensive. ...That tension will not go away.

According to historian Adrian Johns, the slogan expresses a view that had already been articulated in the mid-20th century by Norbert Wiener, Michael Polanyi and Arnold Plant, who advocated for the free communication of scientific knowledge, and specifically criticized the patent system.

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