Intercultural communication principles

For these purposes, culture is a shared system of symbols, beliefs, attitudes, values, expectations, and norms of behaviour. It refers to coherent groups of people whether resident wholly or partly within state territories, or existing without residence in any particular territory. Hence, these principles may have equal relevance when a tourist seeks help, where two well-established independent corporations attempt to merge their operations, and where politicians attempt to negotiate world peace. Two factors have raised the importance of this topic:

• Improvements in communication and transportation technology have made it possible for previously stable cultures to meet in unstructured situations, e.g. the internet opens lines of communication without mediation, while airlines transplant the citizens from different countries into unfamiliar milieux. Experience proves merely crossing cultural boundaries can be considered threatening, while positive attempts to interact may provoke defensive responses. Misunderstanding may be compounded by either an exaggerated sensitivity to possible slights, or an exaggerated and over-protective fear of giving offence;
• Some groups believe that the phenomenon of globalisation has reduced cultural diversity and so reduced the opportunity for misunderstandings, but characterising people as a homogeneous market is simplistic. One product or brand only appeals to the material aspirations of one self-selecting group of buyers, and its sales performance will not affect the vast multiplicity of factors that may separate the cultures.

What can go wrong?

Different cultures encode and decode messages differently, increasing the chances of misunderstanding. Due to different cultural systems and political backgrounds, people from different cultural environments are often easily upset by each other's casual behaviors <Günthner, S., & Luckmann, T, 2001>.The safety-first consequence of recognizing cultural differences should be to assume that others' thoughts and actions are different. Such assumptions stem from potentially devastating ignorance and can lead to much frustration for members of both cultures. Entering a culture with this type of ethnocentrism, the assumption one's own culture is correct, is another byproduct of ignorance and cultural misunderstanding. Depending on a specific culture people may react differently and may take offense, something normal to you and your culture might have a completely different meaning in someone else's perspective. An example of this is the thumbs up hand gesture, it is usually seen as something good and has a positive meaning behind it but, "When it comes to gestures, giving the thumbs-up in Iran is seen as a serious insult, rather than a positive gesture"

Rights, values, and needs

Some cultural characteristics will be easy to identify: whether people are conscious of status or make displays of material wealth. However, many rights are assumed, values are implied, and needs are unspoken, (for safety, security, love, a sense of belonging to a group, self-esteem, and the ability to attain one's goals).

For example, issues of personal security, dignity, and control will be very different as between an able-bodied and a disabled person. Similarly, there may be problems of respect when a person from a rigidly class-based culture meets a meritocrat or if there is racism, sexism or religious intolerance in play. In such situations, identity is fundamental when disputing the proper role or "place" of the other, about who is in control of their lives, and how they present themselves to the outside world. The reality is more deeply rooted in power https://www.merriam-webster.com/dictionary/culture, who is on top of the social, economic, and/or political hierarchy. Family members or longterm rivals may be obsessed with their mutual competition.

Intercultural communication ethics

Communication is something that no one can escape and it comes in many forms. Whenever a person from one culture sends a message to be processed from a different culture, intercultural communication is present. It is important to recognize when it happens to able to make wise decisions as to how the communication takes place. Intercultural communication ethics incorporates learning about different goods, the discourse that arises from and shapes the texture of those goods, and practices that enable constructive conversation in a postmodern world of difference. In any ethical dilemma situation, hard choices must be made in considering the intent, the action, the means, the consequence, the end goal, the situation, and the embedded cultural contexts of the case. In an intercultural decision-making context, in particular, often difficult choices must be made between upholding one's own cultural beliefs and values and considering the values of the other culture. Acknowledging the different goods, values, and beliefs will help to interact with someone from a different culture. A knowledge of intercultural communication, and the ability to use it effectively, can help bridge cultural differences, mitigate problems, and assist in achieving more harmonious, productive relations. This is especially important in today's world where the market is global.

Assumptions

People may misinterpret each other's motives. For example, one group may assume that they are simply exchanging information about what they believe, but the other believes that they are negotiating a change in behavior. That is most likely to arise when the parties are not completely honest with each other from the outset. Individuals may wish to protect their privacy, corporations may be concerned about industrial espionage, and politicians may be bound by requirements of secrecy in the national interest. Nevertheless, clarifying the purpose of the interaction is essential to eliminating confusion.

Situation

If time is not a factor and those interacting approach their meetings with good will and patience, effective communication is more likely. If the parties are under pressure (whether generated by external circumstances or internal needs), emotions may colour the exchange. Prejudice is a shortcut decision-making tool. In a crisis, fear and anger may trigger more aggressive tactics, particularly if the meeting is being staged under the gaze of the news media.