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Joseph Stalin's cult of personality

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Through Joseph Stalin, Vladimir Lenin and World War II

Stalin's image in propaganda and the mass media

The building of the cult of personality around Stalin had to proceed judiciously, as British historian Ian Kershaw explains in his history of Europe in the first half of the 20th century, To Hell and Back:

A Stalin cult had to be built carefully. This was not just because the man himself was so physically unprepossessing – diminutive and squat, his face dominated by a big walrus mustache and heavily pitted from smallpox – or that he was a secretive, intensely private individual who spoke in a quiet, undemonstrative voice, his Russian couched in a strong Georgian accent that never left him. The real problem was the giant shadow of Lenin. Stalin could not be seen to be usurping the legendary image of the great Bolshevik hero and leader of the revolution. So at first Stalin trod cautiously.

Lenin had not wanted Stalin to succeed him, stating that "Comrade Stalin is too rude" and suggesting that the party find someone "more patient, more loyal, more polite". Stalin did not completely succeed in suppressing Lenin's Testament, which suggested that others remove Stalin from his position as leader of the Communist party. Nevertheless, after Lenin's death, 500,000 copies of a photograph of Lenin and Stalin apparently chatting as friends on a bench appeared throughout the Soviet Union. Before 1932, most Soviet propaganda posters showed Lenin and Stalin together. This propaganda was embraced by Stalin, who made use of their relationship in speeches to the proletariat, stating Lenin was "the great teacher of the proletarians of all nations" and subsequently identifying himself with the proletarians by their kinship as mutual students of Lenin. However, eventually the two figures merged in the Soviet press; Stalin became the embodiment of Lenin. Initially, the media attributed any and all successes within the Soviet Union to the wise guidance of both Lenin and Stalin, but eventually Stalin alone became the professed cause of Soviet well-being.

The celebrations for Stalin's 50th birthday in December 1929 marked the real beginning of the construction of the cult around Stalin. Publicly, Stalin was modest, rejecting suggestions that he was Lenin's equal, but allowing a dual celebration of the two men to proceed, before later shifting it primarily to himself. By 1933, central Moscow had twice as many busts and images of Stalin as of Lenin, and Stalin's rare public appearances would trigger ovations lasting 15 minutes or more.

The Soviet press constantly praised Stalin, describing him as "Great", "Beloved", "Bold", "Wise", "Inspirer", and "Genius". It portrayed him as a caring yet strong father-figure, with the Soviet populace as his "children". From 1936, the Soviet press started to refer to Stalin as the "Father of Nations", reminding the peasantry of their image of their previous ruler, the tsar, who was seen as a "stern family patriarch". After years of revolutions and civil war, the Soviet people longed for strong and resolute leadership.

Interactions between Stalin and children became a key element of the personality cult. Stalin often engaged in publicized gift giving exchanges with Soviet children from a range of different ethnic backgrounds. Beginning in 1935, the phrase, "Thank You Dear Comrade Stalin for a Happy Childhood!" appeared above doorways at nurseries, orphanages, and schools; children also chanted this slogan at festivals.

Speeches described Stalin as "Our Best Collective Farm Worker", "Our Shockworker, Our Best of Best", and "Our Darling, Our Guiding Star". The image of Stalin as a father was one way in which Soviet propagandists aimed to incorporate traditional religious symbols and language into the cult of personality; the title of "father" now first and foremost belonged to Stalin, as opposed to the Russian Orthodox priests. The cult of personality also adopted the Christian traditions of procession and devotion to icons through the use of Stalinist parades and effigies. By reapplying various aspects of religion to the cult of personality, the press hoped to shift devotion away from the church and towards Stalin.

Initially, the press also aimed to demonstrate a direct link between Stalin and the common people; newspapers often published collective letters from farm or industrial workers praising the leader, as well as accounts and poems about meeting Stalin. Shortly after the revolution of October 1917, Ivan Tovstukha drafted up a biographical section featuring Stalin for the Russian Granat Encyclopedic Dictionary. Even though most of the description of Stalin's career was very much embellished, it had gained so much favor with the public that they released a fourteen-page pamphlet of it alone named Joseph Vissarionovich Stalin: A Short Biography with a print run of 50,000. However, these sorts of accounts declined after World War II; Stalin drew back from public life, and the press instead began to focus on remote contact (i.e. accounts of receiving a telegram from Stalin or seeing the leader from afar). Another prominent part of Stalin's image in the mass media was his close association with Vladimir Lenin. The Soviet press maintained that Stalin had been Lenin's constant companion while the latter was alive, and that as such, Stalin closely followed Lenin's teachings and could continue the Bolshevik legacy after Lenin's death. Stalin fiercely defended the correctness of Lenin's views in public, and in doing so Stalin implied that, as a faithful follower of Leninism, his own leadership was similarly faultless.

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