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Labeling theory

Sociological theory

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Through Self-concept, Social norm and Sociology

Labeling theory is closely related to social-construction and symbolic-interaction analysis. Labeling theory was developed by sociologists during the 1960s. Howard Saul Becker's book Outsiders was extremely influential in the development of this theory and its rise to popularity.

Labeling theory is also connected to other fields besides crime. For instance there is the labeling theory that corresponds to homosexuality. Alfred Kinsey and his colleagues were the main advocates in separating the difference between the role of a "homosexual" and the acts one does. An example is the idea that males performing feminine acts would imply that they are homosexual. Thomas J. Scheff states that labeling also plays a part with the "mentally ill". The label does not refer to criminal but rather acts that are not socially accepted due to mental disorders.

Theoretical basis

George Herbert Mead

One of the founders of social interactionism, George Herbert Mead, focused on the internal processes of how the mind constructs one's self-image. In Mind, Self & Society (1934), he showed how infants come to know persons first and only later come to know things. According to Mead, thought is both a social and pragmatic process, based on the model of two persons discussing how to solve a problem. Mead's central concept is the self, the part of an individual's personality composed of self-awareness and self-image.

Frank Tannenbaum

Frank Tannenbaum first introduced the idea of "tagging." Kerry Townsend (2001) writes about the revolution in criminology caused by Tannenbaum's work:

"The roots of Frank Tannenbaum's theoretical model, known as the 'dramatization of evil' or labeling theory, surfaces in the mid- to late-thirties. At this time, the 'New Deal' legislation had not defeated the woes of the Great Depression, and, although dwindling, immigration into the United States continued. The social climate was one of disillusionment with the government. The class structure was one of cultural isolationism; cultural relativity had not yet taken hold. 'The persistence of the class structure, despite the welfare reforms and controls over big business, was unmistakable.'

"One of the central tenets of the theory is to encourage the end of labeling process. In the words of Frank Tannenbaum, 'the way out is through a refusal to dramatize the evil", the justice system attempts to do this through diversion programs. The growth of the theory and its current application, both practical and theoretical, provide a solid foundation for continued popularity."

Tannenbaum discusses criminal behavior, with a focus on those who commit crimes professionally or as a career. He classifies criminals into six types: occasional, financially motivated, vagrants, unintentional, mentally ill, and professional. Frank Tannenbaum's explanation of Labeling Theory highlighted the negative consequences of police interactions with children which argues that arresting youth leads to a "dramatization of evil". His research indicated that youth being arrested and labeled as criminals shapes their self-perception to fit that label.

Edwin Lemert

Edwin M. Lemert was an influential American sociologist and criminologist known for his contributions to labeling theory and the study of social deviance. He introduced the concepts of primary and secondary deviance—primary deviance being minor, initial acts of rule-breaking that don't alter self-identity, and secondary deviance occurring when an individual internalizes the deviant label imposed by society, leading to further deviant behavior. Lemert's work emphasized how societal reactions to deviance can reinforce and escalate it, shaping an individual's identity as deviant. Lemert's popular books, such as "Social Pathology" (1951) and "Human Deviance, Social Problems, and Social Control" (1967), have had a lasting impact on criminology and sociology. Edwin Lemert writes: "His acts are repeated and organized subjectively and transformed into active roles and become the social criteria for assigning status.…When a person begins to employ his deviant behavior or a role based on it as a means of defense, attack, or adjustment to the overt and covert problems created by the consequent societal reaction to him, his deviation is secondary."

Howard Becker

While it was Lemert who introduced the key concepts of labeling theory, it was Howard Becker who became their successor. He first began describing the process of how a person adopts a deviant role in a study of dance musicians, with whom he once worked. He later studied the identity formation of marijuana smokers. This study was the basis of his Outsiders published in 1963. This work became the manifesto of the labeling theory movement among sociologists. In his opening, Becker writes:

"…social groups create deviance by making rules whose infraction creates deviance, and by applying those rules to particular people and labeling them as outsiders. From this point of view, deviance is not a quality of the act the person commits, but rather a consequence of the application by other of rules and sanctions to an 'offender.' The deviant is one to whom that label has been successfully applied; deviant behavior is behavior that people so label."

While society uses the stigmatic label to justify its condemnation, the deviant actor uses it to justify his actions. He wrote: "To put a complex argument in a few words: instead of the deviant motives leading to the deviant behavior, it is the other way around, the deviant behavior in time produces the deviant motivation."

Becker's immensely popular views were also subjected to a barrage of criticism, most of it blaming him for neglecting the influence of other biological, genetic effects and personal responsibility. In a later 1973 edition of his work, he answered his critics. He wrote that sociologists, while dedicated to studying society, are often careful not to look too closely. Instead, he wrote: "I prefer to think of what we study as collective action. People act, as Mead and Blumer have made clearest, together. They do what they do with an eye on what others have done, are doing now, and may do in the future. One tries to fit his own line of action into the actions of others, just as each of them likewise adjusts his own developing actions to what he sees and expects others to do."

Francis Cullen reported in 1984 that Becker was probably too generous with his critics. After 20 years, Becker's views, far from being supplanted, have been corrected and absorbed into an expanded "structuring perspective."

Albert Memmi

In The Colonizer and the Colonized (1965), Albert Memmi described the deep psychological effects of the social stigma created by the domination of one group by another. He wrote:

The longer the oppression lasts, the more profoundly it affects him (the oppressed). It ends by becoming so familiar to him that he believes it is part of his own constitution, that he accepts it and could not imagine his recovery from it. This acceptance is the crowning point of oppression.

In Dominated Man (1968), Memmi turned his attention to the motivation of stigmatic labeling: it justifies the exploitation or criminalization of the victim. He wrote:

Why does the accuser feel obliged to accuse in order to justify himself? Because he feels guilty toward his victim. Because he feels that his attitude and his behavior are essentially unjust and fraudulent.… Proof? In almost every case, the punishment has already been inflicted. The victim of racism is already living under the weight of disgrace and oppression.… In order to justify such punishment and misfortune, a process of rationalization is set in motion, by which to explain the ghetto and colonial exploitation.

Central to stigmatic labeling is the attribution of an inherent fault: It is as if one says, "There must be something wrong with these people. Otherwise, why would we treat them so badly?"

Erving Goffman

Perhaps the most important contributor to labeling theory was Erving Goffman, President of the American Sociological Association (ASA), and one of America's most cited sociologists. His most popular books include The Presentation of Self in Everyday Life, Interaction Ritual, and Frame Analysis.

His most important contribution to labeling theory, however, was Stigma: Notes on the Management of Spoiled Identity published in 1963.

Goffman's key insights

The modern nation state's heightened demand for normalcy. Today's stigmas are the result not so much of ancient or religious prohibitions, but of a new demand for normalcy:

"The notion of the 'normal human being' may have its source in the medical approach to humanity, or in the tendency of large-scale bureaucratic organizations such as the nation state, to treat all members in some respects as equal. Whatever its origins, it seems to provide the basic imagery through which laymen currently conceive themselves."

Living in a divided world, deviants split their worlds into: (1) forbidden places where discovery means exposure and danger; (2) places where people of that kind are painfully tolerated; and (3) places where one's kind is exposed without need to dissimulate or conceal. Dealing with others is fraught with great complexity and ambiguity:

"When normals and stigmatized do in fact enter one another's immediate presence, especially when they attempt to maintain a joint conversational encounter, there occurs one of the primal scenes of sociology; for, in many cases, these moments will be the ones when the causes and effects of stigma will be directly confronted by both sides." "What are unthinking routines for normals can become management problems for the discreditable.… The person with a secret failing, then, must be alive to the social situation as a scanner of possibilities, and is therefore likely to be alienated from the simpler world in which those around them apparently dwell."

Society's demands are filled with contradictions:

On the one hand, a stigmatized person may be told that he is no different from others. On the other hand, he must declare his status as "a resident alien who stands for his group." "One has to convey the impression that the burden of the stigma is not too heavy yet keep himself at the required distance. "A phantom acceptance is allowed to provide the base for a phantom normalcy."

Familiarity need not reduce contempt. In spite of the common belief that openness and exposure will decrease stereotypes and repression, the opposite is true:

"Thus, whether we interact with strangers or intimates, we will still find that the fingertips of society have reached bluntly into the contact, even here putting us in our place."

David Matza

In On Becoming Deviant (1969), sociologist David Matza gives the most vivid and graphic account of the process of adopting a deviant role. The acts of authorities in outlawing a proscribed behavior can have two effects, keeping most out of the behavior, but also offering new opportunities for creating deviant identities. He says the concept of "affinity" does little to explain the dedication to the behavior. "Instead, it may be regarded as a natural biographical tendency born of personal and social circumstances that suggests but hardly compels a direction or movement."

What gives force to that movement is the development of a new identity:

"To be cast as a thief, as a prostitute, or more generally, a deviant, is to further compound and hasten the process of becoming that very thing."

"In shocked discovery, the subject now concretely understands that there are serious people who really go around building their lives around his activities—stopping him, correcting him, devoted to him. They keep records on the course of his life, even develop theories on how he got that way.... Pressed by such a display, the subject may begin to add meaning and gravity to his deviant activities. But he may do so in a way not especially intended by agents of the state."

"The meaningful issue of identity is whether this activity, or any of my activities can stand for me, or be regarded as proper indications of my being. I have done a theft, been signified a thief. am I a thief? To answer affirmatively, we must be able to conceive a special relationship between being and doing—a unity capable of being indicated. That building of meaning has a notable quality."

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