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Lawn Tennis Association

  • 5 min read
  • 3 chapters

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History

The British Lawn Tennis Association was formed in 1888, eleven years after the first Wimbledon championship. It was tasked with maintaining the new rules and standards of the emerging sport of tennis in the United Kingdom.

In 1978, a government inquiry was carried out into the state of British tennis, which accused the LTA of complacency and a lack of action in developing the game. During the 1980s and 1990s, several initiatives were launched in an attempt to raise the profile of tennis in the UK and to promote interest and participation in the sport outside of the Wimbledon fortnight. Millions of pounds were invested in building indoor centres, and on coaching and training initiatives. However, by the end of the 1990s, it was clear that these broad initiatives did not have the desired effect, so the LTA turned to more targeted approaches with the aim of attracting and keeping juniors in the game, changing the culture among clubs to become more "junior friendly"; identifying the best young players and helping them develop. This led to the launch in 2000 of Club Vision, a new strategy for providing greater support and resources to progressive tennis clubs, followed in 2001 by the City Tennis Club programme, specifically aimed at encouraging young players from diverse/deprived backgrounds in inner-city areas.

In 2004, the Lawn Tennis Association considered changing its name to "Tennis GB" to shake off its old-fashioned middle-class image, and attract more young people to the sport, but the proposed move was not implemented.

In March 2019, the LTA launched a new initiative called "Tennis Opened Up" to promote the sport to a wider audience, with a stated mission "to grow tennis by making it relevant, accessible, welcoming and enjoyable". Alongside the initiative, there was also a major rebranding strategy in which the full name "Lawn Tennis Association" was discarded and a new LTA logo was unveiled.

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