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Lerner index

Measure of firm's market power

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  • 3 chapters

Related on Lably

Through Marginal cost, Price elasticity of demand and Marginal revenue

Definition

The Lerner index is defined by:

L=P−MCP

where P is the market price set by the firm and MC is the firm's marginal cost. The index ranges from 0 to 1. A perfectly competitive firm charges P = MC, L = 0; such a firm has no market power. An oligopolist or monopolist charges P > MC, so its index is L > 0, but the extent of its markup depends on the elasticity (the price-sensitivity) of demand and strategic interaction with competing firms. The index rises to 1 if the firm has MC = 0.

The following factors affect the value of the Lerner index:

  • the price elasticity of demand for goods produced by the company — the smaller the fluctuations in demand under the influence of prices, the smaller the elasticity and the greater the value of L;
  • the interaction with competitors — the more of them and the larger their size, the less the company's ability to maximize profits and the smaller the L;
  • the degree of regulation — the more actively the state conducts an antitrust policy, the lower the value of L.

The Lerner Rule or Lerner Condition is that if a firm with enough market power (e.g. a monopolist) maximizes profits then it will choose its price and production so that the Lerner Index is the negative reciprocal of the elasticity of demand facing the firm (note that this is not necessarily the same as the market elasticity of demand):

A drawback of the Lerner Index is that while it is relatively easy to observe a firm's prices, it is quite difficult to measure its marginal costs. In practice, the average cost is often used as an approximation.

The Lerner index can never be greater than one. As a result, if the firm is maximizing profit, the elasticity of demand facing it can never be less than one in magnitude (|E|<1). If it were, the firm could increase its profits by raising its price, because inelastic demand means that a price increase of 1% would reduce quantity by less than 1%, so revenue would rise, and since lower quantity means lower costs, profits would rise. Put another way, a monopolist never operates along the inelastic part of its demand curve.

Market power and profit

Market power alone does not guarantee high profits, since profits depend on the ratio of average costs to price. A firm may have more market power than another firm, but still make less profit. As an example, let's compare an average supermarket and a convenience store operating in the same area. In supermarkets, the margin is usually 15-20%, and in convenience stores 25-30 %. This is due to the fact that supermarkets operate in a more competitive environment — during their operation, other outlets are also working at the same time to ensure a significant number of customers, it is necessary to offer attractive prices. Convenience stores charge a higher price than supermarkets because some of their customers fall at a time when there is not a large selection of outlets or for the sake of a minor purchase, it makes no sense to look for other options. The number of visitors to such stores is generally less dependent on prices than in supermarkets (less elastic demand). According to the Lerner coefficient, small stores have more monopoly power because they charge higher margins on the same product. But at the same time, such stores usually receive a much smaller amount of profit than a supermarket, since they have a much smaller sales amount, and the average unit cost is higher.

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