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LG

South Korean multinational conglomerate

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LG Group headquarters
Seoul Institute · CC-BY-4.0

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History

LG Corporation was established as Lak Hui Chemical Industrial Corp. in 1947 by Koo In-hwoi. Its first product was "Lucky Cream", the first Korean make-up cream. In 1952, Lak Hui (락희) (pronounced "Lucky"; now LG Chem) became the first South Korean company to enter the plastics industry. As the company expanded its plastics business, it established GoldStar Co. Ltd. (now LG Electronics Inc.) in 1958. Both companies Lucky and GoldStar merged to form Lucky-Goldstar in 1983.

GoldStar produced South Korea's first radio. Many consumer electronics were sold under the brand name GoldStar, while some other household products (not available outside South Korea) were sold under the brand name of Lucky. The Lucky brand was famous for hygiene products such as soaps and HiTi laundry detergents, but the brand was mostly associated with its Lucky and Perioe toothpaste. LG continues to manufacture some of these products for the South Korean market.

Koo In-hwoi led the corporation until his death in 1969, at which time, his son Koo Cha-kyung took over. In 1995, he passed the leadership to his son, Koo Bon-moo. Koo Bon-moo renamed the company to LG in that year. The company then trademarked the letters LG with the company's tagline "Life's Good". LG has owned the domain name LG.com since 2009. It had operated LG.co.kr since 1997.

LG replaced its old logo with a new one on 30 December 2014, changing the wordmark font from Helvetica to LG Smart, the new custom corporate typeface of the company since 2013.

Koo Bon-moo died of a brain tumor on 20 May 2018. In July 2018, it was announced that Koo Kwang-mo, the nephew and adopted son of Koo Bon-moo, will be the new CEO of LG. Koo Bon-moo adopted his nephew in 2004, after losing his only son in 1994, citing "a family tradition of male-only succession".

LG jingle

The G-E-F-D-E-C-C' jingle was produced by Musikvergnuegen and written by Walter Werzowa (who had previously composed the Intel bong) in 2008. The jingle has been featured in LG commercials and devices and is recognised worldwide. It is derived from the English traditional tune "The Lincolnshire Poacher".

Logo history

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Source and licence. Adapted from the Wikipedia article “LG” (this version, 2026-09-22) by its contributors, shared under CC BY-SA 4.0. Lablypedia has left out its tables, references and most pictures, and linked it to other Lablypedia articles.