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Multimethodology

Research based on more than one method of collecting data

  • 10 min read
  • 5 chapters

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Through Research, Paradigm and Pragmatism

The term multimethodology was used starting in the 1980s and in the 1989 book Multimethod Research: A Synthesis of Styles by John Brewer and Albert Hunter. During the 1990s and currently, the term mixed methods research has become more popular for this research movement in the behavioral, social, business, and health sciences. This pluralistic research approach has been gaining in popularity since the 1980s.

Multi and mixed methods research designs

There are four broad classes of research studies that are currently being labeled "mixed methods research":

  1. Quantitatively driven approaches/designs in which the research study is, at its core, a quantitative study with qualitative data/method added to supplement and improve the quantitative study by providing an added value and deeper, wider, and fuller or more complex answers to research questions; quantitative quality criteria are emphasized but high quality qualitative data also must be collected and analyzed;
  2. Qualitatively driven approaches/designs in which the research study is, at its core, a qualitative study with quantitative data/method added to supplement and improve the qualitative study by providing an added value and deeper, wider, and fuller or more complex answers to research questions; qualitative quality criteria are emphasized but high quality quantitative data also must be collected and analyzed;
  3. Interactive or equal status designs in which the research study equally emphasizes (interactively and through integration) quantitative and qualitative data, methods, methodologies, and paradigms. This third design is often done through the use of a team composed of an expert in quantitative research, an expert in qualitative research, and an expert in mixed methods research to help with dialogue and continual integration. In this type of mixed study, quantitative and qualitative and mixed methods quality criteria are emphasized. This use of multiple quality criteria is seen in the concept of multiple validities legitimation. Here is a definition of this important type of validity or legitimation: Multiple validities legitimation "refers to the extent to which the mixed methods researcher successfully addresses and resolves all relevant validity types, including the quantitative and qualitative validity types discussed earlier in this chapter as well as the mixed validity dimensions. In other words, the researcher must identify and address all of the relevant validity issues facing a particular research study. Successfully addressing the pertinent validity issues will help researchers produce the kinds of inferences and meta-inferences that should be made in mixed research"(Johnson & Johnson, 2014; page 311).
  4. Mixed priority designs in which the principal study results derive from the integration of qualitative and quantitative data during analysis.

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