Lably
Skip to content

Public broadcasting

Electronic media outlets whose primary mission is public service

  • 37 min read
  • 6 chapters

Related on Lably

Through Mass media, Public service and Public finance

A public service broadcaster should operate as a non-partisan entity, guided by a clear public interest mandate and avoid media bias or political bias. Public service broadcasters should be safeguarded from external interference—especially of a political or commercial nature—in matters related to governance, budgeting, and editorial decision-making, typically as a non-profit entity. The public service broadcasting model relies on an independent and transparent system of governance, encompassing key areas such as editorial policy, managerial appointments, and financial oversight.

Common media include AM, FM, and shortwave radio; television; and the Internet. Public broadcasting may be nationally or locally operated, depending on the country and the station. In some countries a single organization runs public broadcasting. Other countries have multiple public-broadcasting organizations operating regionally or in different languages. Historically, public broadcasting was once the dominant or only form of broadcasting in many countries (with the notable exceptions of the United States, Mexico, and Brazil).

Definition

The primary mission of public broadcasting is that of public service, speaking to and engaging as a citizen. The British model is often referenced in definitions. The model embodies the following principles:

  • Universal geographic accessibility
  • Universal appeal
  • Attention to minorities ("special provision for minorities")
  • Contribution to national identity and sense of community
  • Distance from vested interests
  • Direct funding and universality of payment
  • Encourage competition "in good programming rather than competition for numbers"
  • Guidelines that liberate rather than restrict

While the application of certain principles may be straightforward, as in the case of accessibility, some of the principles may be poorly defined or difficult to implement. In the context of a shifting national identity, the role of public broadcasting may be unclear. Likewise, the subjective nature of good programming may raise the question of individual or public taste.

Within public broadcasting there are two different views regarding commercial activity. One is that public broadcasting is incompatible with commercial objectives. The other is that public broadcasting can and should compete in the marketplace with commercial broadcasters. This dichotomy is highlighted by the public service aspects of traditional commercial broadcasters. Public broadcasters in each jurisdiction may or may not be synonymous with government controlled broadcasters.

Cultural policy

Additionally, public broadcasting may facilitate the implementation of a cultural policy (an industrial policy and investment policy for culture). Examples include:

  • In Australia, the Australian Broadcasting Corporation is legally required to 'encourage and promote the musical, dramatic and other performing arts in Australia' and 'broadcasting programmes that contribute to a sense of national identity' with specific emphasis on regional and rural Australia'. Furthermore, the Special Broadcasting Service (SBS) is intended to reflect the spirit and sense of multicultural richness and the unique international cultural values within Australian society.

Sign in to keep reading

5 more chapters are free with a Lably account.

More in Mass media