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Rational choice model

Class of models in the behavioral sciences

  • 10 min read
  • 3 chapters
  • 1 lab on Lably

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Rational choice models are most closely associated with economics, where mathematical analysis of behavior is standard. However, they are widely used throughout the social sciences, and are commonly applied to cognitive science, criminology, political science, and sociology.

Overview

Rational choice theory assumes that individuals have discrete preferences among available choices and these preferences can be meaningfully ordered and weighed against each other so that an individual can decide on an action by balancing costs and benefits. These preferences are assumed to be complete and transitive. As outlined in instrumental rationality the individual may or may not include the path to the goal as a factor in the decision.

For the purposes of rational choice theory, a decision is rational if it is the logical outcome of the stated preferences. More specifically, behavior is only considered irrational if it is logically incoherent.

Early neoclassical economists writing about rational choice, including William Stanley Jevons, assumed that agents make consumption choices so as to maximize their happiness, or utility. Contemporary theory typically does not specify where the goal (preferences, desires) comes from, and mandates just a consistent ranking of the alternatives. Duncan Snidal emphasises that the goals are not restricted to self-regarding, selfish, or material interests. They include other-regarding, altruistic, as well as normative or ideational goals.

Despite the empirical shortcomings of rational choice theory, the flexibility and tractability of rational choice models (and the lack of equally powerful alternatives) lead to them still being widely used.

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