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Roger Hargreaves

English author and illustrator (1935–1988)

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  • 6 chapters

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Early life

Charles Roger Hargreaves was born in a private hospital at 1 Bath Road, Cleckheaton, West Yorkshire, England, on 9 May 1935 to Alfred Reginald Hargreaves and Ethel Mary Hargreaves. He grew up at 703 Halifax Road, Hartshead Moor, Cleckheaton, outside of which there now is a commemorative plaque.

Hargreaves attended Sowerby Bridge Grammar School (now Trinity Academy Sowerby Bridge). He then spent a year working in his father's laundry and dry-cleaning business before gaining employment in advertising. By 1968, he was creative director of the Foote, Cone & Belding agency where he wrote slogans such as "Emigrate to Canada Dry (for the sake of your Scotch)". Originally wanting to become a cartoonist, in 1971, he created a successful series of characters used to promote Askit Powders on television entitled The Miseries (these were used from 1971 to 1994).

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