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Sea-Monkeys

Brine shrimp sold as pets

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  • 3 chapters
Sea-Monkies in aquarium .
ML5 at English Wikipedia · Public domain

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History

Ant farms had been popularized in 1956 by Milton Levine. Harold von Braunhut invented a brine-shrimp-based product the next year (1957). Von Braunhut collaborated with a marine biologist, Anthony D'Agostino, to develop the proper mix of nutrients and chemicals in dry form that could be added to plain tap water to create a suitable habitat for the shrimp to thrive. Von Braunhut was granted a patent for this process on July 4, 1972.

They were initially called "Instant Life" and sold for $0.49 (equivalent to $5 in 2025), but von Braunhut changed the name to "Sea-Monkeys" in 1962. The new name was based on their salt-water habitat, together with the supposed resemblance of the animals' tails to those of monkeys. An early competitor from Wham-O, Instant Fish, was unsuccessful.

Sea-Monkeys were heavily marketed in comic books throughout the 1960s and early 1970s using illustrations by Joe Orlando. These showed humanoid animals that bore no resemblance to the crustaceans. Many purchasers were disappointed by the dissimilarity and by the short lifespan of the animals.

Von Braunhut said that he bought around 3.2 million pages of comic book advertising a year, and that it worked well.

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