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Snowball (cockatoo)

Cockatoo capable of dancing

  • 3 min read
  • 2 chapters

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Through Dance and Television advertisement

Background

Snowball's abilities first became apparent after being acquired from a bird show at the age of six by his previous owner. He was observed bobbing his head in time to the Backstreet Boys song, "Everybody (Backstreet's Back)". The owner and his children encouraged this behavior and observed Snowball developing rhythmic foot-lifting gestures, perhaps in imitation of his human companions' arm-lifting gestures.

In August 2007, Snowball was relinquished by his previous owner (at least his third) to the Bird Lovers Only bird shelter of Duncan, South Carolina, after the cockatoo became "difficult to manage", following his daughter's departure to college. Shelter owner Irena Schulz was informed of the cockatoo's unusual ability and, after confirming this behavior at first hand, uploaded a video of Snowball's dancing, swaying, and head bobbing to her website. Some time later the video was uploaded to YouTube. The video became an Internet phenomenon, with over 200,000 views in one week and was featured on the television programs Inside Edition and The Morning Show with Mike and Juliet.

Snowball has also appeared in TV commercials, advertising Loka brand bottled water in Sweden in 2008 and in a Taco Bell advertisement in 2009, dancing to Rupert Holmes' "Escape (The Piña Colada Song)".

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