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Summer of Love

1967 social phenomenon in San Francisco

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Through Hinduism, Buddhism and Beat Generation

More broadly, the Summer of Love encompassed hippie culture, spiritual awakening, hallucinogenic drugs, anti-war sentiment, and free love throughout the West Coast of the United States, and as far away as New York City. An episode of the PBS documentary series American Experience referred to the Summer of Love as "the largest migration of young people in the history of America".

Hippies, sometimes called flower children, were an eclectic group. Many opposed the Vietnam War, were suspicious of government, and rejected consumerist values. In the United States, counterculture groups rejected suburbia and the American way and instead opted for a communal lifestyle. Some hippies were active in political organization, whereas others were passive and more concerned with art (music, painting, poetry in particular) or spiritual and meditative practices. Many hippies took interest in Indian religions, such as Hinduism and Buddhism.

Background

Culture of San Francisco

Inspired by Jack Kerouac's On the Road (1957) and the Beat Generation of authors of the 1950s, who had flourished in the North Beach area of San Francisco, those who gathered in Haight-Ashbury during 1967 allegedly rejected the conformist and materialist values of modern life and adhered to the psychedelic movement; there was an emphasis on sharing and community. The Diggers established a Free Store, and Haight Ashbury Free Clinics was founded on June 7, 1967, where medical treatment was provided.

Human Be-In and inspiration

The prelude to the Summer of Love was a celebration known as the Human Be-In at Golden Gate Park on January 14, 1967, which was produced and organized by artist Michael Bowen.

It was at this event that Timothy Leary voiced his phrase, "turn on, tune in, drop out". This phrase helped shape the entire hippie counterculture, as it voiced the key ideas of 1960s rebellion. These ideas included experimenting with psychedelics, communal living, political decentralization, and dropping out of society. The term "dropping out" became popular among many high school and college students, many of whom would abandon their conventional education for a summer or more of hippie culture.

The event was announced by the Haight-Ashbury's hippie newspaper, the San Francisco Oracle:

A new concept of celebration beneath the human underground must emerge, become conscious, and be shared, so a revolution can be formed with a renaissance of compassion, awareness, and love, and the revelation of unity for all mankind.

The gathering of approximately 30,000 at the Human Be-In helped publicize hippie fashions.

Planning

The term "Summer of Love" originated with the formation of the Council for the Summer of Love during the spring of 1967 as a response to the convergence of young people on the Haight-Ashbury district. The council was composed of the Family Dog hippie commune, The Straight Theatre, The Diggers, The San Francisco Oracle, and approximately 25 other people, who sought to alleviate some of the problems anticipated from the influx of young people expected during the summer. The council also assisted the Free Clinic and organized housing, food, sanitation, music and arts, along with maintaining coordination with local churches and other social groups. Psychedelic poster artist Bob Schnepf was commissioned by Chet Helms to create the official Summer of Love poster, which became a lasting icon of the era.

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