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Sun Belt

Region of the southern United States

  • 6 min read
  • 6 chapters

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Through Mississippi

The Sun Belt has seen substantial population growth post-World War II from an influx of people seeking a warm and sunny climate, a surge in retiring baby boomers, and growing economic opportunities. The advent of air conditioning created more comfortable summer conditions and allowed more manufacturing and industry to locate in the Sun Belt. Because much of the construction in the Sun Belt is new or recent, housing styles and design are often modern and open. Recreational opportunities in the Sun Belt are not typically tied strictly to one season, and many tourist and resort cities in the region support a tourist industry year-round.

Migration

Of cities with a population greater than 20,000 residents from July 2024 to July 2025, 10 of the top 15 fastest growing as a percentage of population and 11 of the top 15 in terms of largest numeric increase were located in the Sun Belt. Additionally, 86 percent of the top 50 zip codes that saw the largest increases in new residents since the start of the COVID-19 pandemic were in Texas, Florida, and Arizona. The traditional explanations for the growth are increasing productivity in the South and West and increasing demand for Sun Belt amenities, especially its pleasant weather. Job decline in the Rust Belt, along with rising cost of living in several Northeastern states, is another major reason for migration.

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