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Terminology of alternative medicine

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Terms for alternative medicine

The terms alternative medicine, complementary medicine, integrative medicine, holistic medicine, natural medicine, unorthodox medicine, fringe medicine, unconventional medicine, and new age medicine are used interchangeably as having the same meaning and are almost synonymous in most contexts.

There is concern that a lack of stabilized terminology for these practices may give the appearance of effectiveness. Loose terminology may also be used to suggest that a dichotomy exists when it does not, e.g., the use of the expressions "Western medicine" and "Eastern medicine" to suggest that the difference is a cultural difference between the Asiatic east and the European west, rather than that the difference is between evidence-based medicine and other forms of treatment.

Some scholars adopt this "Western" and "Eastern" language. For example, in a study done on musculoskeletal pain acupuncture treatment, researchers use the term "Western Acupuncture", which is defined as the acupuncture practices that are evidence based. This term also removes the cultural connotations that are used in acupuncture such as "qi", or "primordial energy".

Complementary or integrative medicine

Complementary medicine (CM) or integrative medicine (IM) is when alternative medicine is used together with mainstream medical treatment, in a belief that it improves the effect of treatments. For example, acupuncture (piercing the body with needles to influence the flow of a supernatural energy) might be believed to increase the effectiveness or "complement" science-based medicine when used at the same time. Instead, significant drug interactions caused by alternative therapies may make treatments less effective, notably in cancer therapy. Integrative medicine has been described as an attempt to bring pseudoscience into academic science-based medicine. Due to its many names, the field has been criticized by writer Rose Shapiro for what she describes as intense rebranding of what are essentially the same practices.

CAM is an abbreviation of the phrase complementary and alternative medicine. The 2019 World Health Organization (WHO) Global Report on Traditional and Complementary Medicine states that the terms complementary and alternative medicine "refer to a broad set of health care practices that are not part of that country's own traditional or conventional medicine and are not fully integrated into the dominant health care system. They are used interchangeably with traditional medicine in some countries."

Other terms

Traditional medicine comprises medical aspects of traditional knowledge that developed over generations within the folk beliefs of various societies, including indigenous peoples, before the era of modern medicine. The 2019 WHO study defines traditional medicine as "the sum total of the knowledge, skill and practices based on the theories, beliefs and experiences indigenous to different cultures, whether explicable or not, used in the maintenance of health as well as in the prevention, diagnosis, improvement or treatment of physical and mental illness."

Holistic medicine is another rebranding of alternative medicine. In this case, the words balance and holism are often used alongside complementary or integrative, claiming to take into account a "whole" person, in contrast to the supposed reductionism of medicine. The "whole" person idea is referring to the 'analysis of physical, nutritional, environmental, emotional, spiritual and lifestyle elements' as defined by the American Holistic Health Association. When specific ailments are diagnosed, or health is being analyzed, things like mental health are factors that are also taken into consideration alongside physical health. According to a random national survey in America of US osteopathic physicians, less than a third of the respondents agreed with the fact that holism is a concept in osteopathic medicine that is distinct from allopathic medicine. This study highlights that osteopathic physicians view that practitioners in the allopathic field also practice holism in their respective practices.

Functional medicine is a marketing term for alternative medicine created by Jeffrey Bland, who founded The Institute for Functional Medicine (IFM).

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