The Simpsons

Production

Development

When producer James L. Brooks was working on the television variety show The Tracey Ullman Show, he decided to include small animated sketches before and after the commercial breaks. Having seen one of cartoonist Matt Groening's Life in Hell comic strips, Brooks asked Groening to pitch an idea for a series of animated shorts. Groening initially intended to present an animated version of his Life in Hell series. However, Groening later realized that animating Life in Hell would require the rescinding of publication rights for his life's work. He therefore chose another approach while waiting in the lobby of Brooks's office for the pitch meeting, hurriedly formulating his version of a dysfunctional family that became the Simpsons.

The Simpson family first appeared as shorts in The Tracey Ullman Show on April 19, 1987. Groening submitted only basic sketches to the animators and assumed that the figures would be cleaned up in production. However, the animators merely re-traced his drawings, which led to the crude appearance of the characters in the initial shorts. The animation was produced domestically at Klasky Csupo, with Wes Archer, David Silverman, and Bill Kopp being animators for the first season. The colorist, "Georgie" Gyorgyi Kovacs Peluce (Kovács Györgyike), made the characters yellow; as Bart, Lisa, and Maggie have no hairlines, she felt they would look strange if they were flesh-colored. Groening supported the decision, saying: "Marge is yellow with blue hair? That's hilarious — let's do it!"

In 1989, a team of production companies adapted The Simpsons into a half-hour series for the Fox Broadcasting Company. The team included the Klasky Csupo animation house. Brooks negotiated a provision in the contract with the Fox network that prevented Fox from interfering with the show's content. Groening said his goal in creating the show was to offer the audience an alternative to what he called "the mainstream trash" that they were watching. The half-hour series premiered on December 17, 1989, with "Simpsons Roasting on an Open Fire". "Some Enchanted Evening" was the first full-length episode produced, but it was not broadcast until May 1990, as the last episode of the first season, because of animation problems. In 1992, Tracey Ullman filed a lawsuit against Fox, claiming that her show was the source of the series' success. The suit said she should receive a share of the profits of The Simpsons—a claim rejected by the courts.

Executive producers and showrunners

Showrunners throughout the series' run:

• Seasons 1–2: Sam Simon
• Seasons 3–4: Al Jean & Mike Reiss
• Seasons 5–6: David Mirkin
• Seasons 7–8: Bill Oakley & Josh Weinstein
• Seasons 9–12: Mike Scully
• Seasons 13–32: Al Jean
• Seasons 33–37: Matt Selman (primary) & Al Jean
• Season 38 onward: Matt Selman

Matt Groening and James L. Brooks were executive producers when the series began, and both remain credited as executive producers. Sam Simon, described by former Simpsons director Brad Bird as "the unsung hero" of the show, served as creative supervisor for the first four seasons. He was constantly at odds with Groening, Brooks and the show's production company Gracie Films and left in 1993. A more involved position on the show is the showrunner, who acts as head writer and manages the show's production for an entire season.

Writing

The main writer of each episode writes the first draft. Group rewriting sessions develop final scripts by adding or removing jokes, inserting scenes, and calling for re-readings of lines by the show's vocal performers. Until 2004, George Meyer, who had developed the show since the first season, was active in these sessions. According to long-time writer Jon Vitti, Meyer usually invented the best lines in a given episode, even though other writers may receive script credits. Each episode takes approximately six months to produce, so the show rarely comments on current events.

At the end of 2007, the writers of The Simpsons went on strike with the Writers Guild of America, East. The show's writers had joined the guild in 1998. In May 2023, the writers of The Simpsons went on strike with the Writers Guild of America, East.

Voice actors

The Simpsons has six main cast members: Dan Castellaneta, Julie Kavner, Nancy Cartwright, Yeardley Smith, Hank Azaria, and Harry Shearer. Castellaneta and Kavner had been a part of The Tracey Ullman Show cast and were given the parts so that new actors would not be needed. The producers decided to hold casting for the roles of Bart and Lisa. Smith had initially been asked to audition for the role of Bart, but casting director Bonita Pietila believed her voice was too high, so she was given the role of Lisa instead. Cartwright was originally brought in to voice Lisa, but upon arriving at the audition, she found that Lisa was simply described as the "middle child" and at the time did not have much personality. Cartwright became more interested in the role of Bart, who was described as "devious, underachieving, school-hating, irreverent, [and] clever". Groening let her try out for the part instead, and upon hearing her read, gave her the job on the spot. Cartwright is the only one of the six main Simpsons cast members who had been professionally trained in voice acting prior to working on the show. Azaria and Shearer do not voice members of the title family, but play a majority of the male townspeople. Every main cast member has won a Primetime Emmy Award for Outstanding Voice-Over Performance.

With one exception, episode credits list only the voice actors, and not the characters they voice. Both Fox and the production crew wanted to keep their identities secret during the early seasons and, therefore, closed most of the recording sessions while refusing to publish photos of the recording artists. However, the network eventually revealed which roles each actor performed in the episode "Old Money", because the producers said the voice actors should receive credit for their work.

The six main actors were paid $30,000 per episode, until 1998, when they were involved in a pay dispute with Fox. The company threatened to replace them with new actors, even going as far as preparing for casting of new voices, but series creator Groening supported the actors in their action. The issue was soon resolved and, from 1998 to 2004, they were paid $125,000 per episode. The show's revenue continued to rise through syndication and DVD sales, and in April 2004 the main cast stopped appearing for script readings, demanding they be paid $360,000 per episode. The strike was resolved a month later and their salaries were increased to between $250,000 and $360,000 per episode. In 2008, production for the twentieth season was put on hold due to new contract negotiations with the voice actors, who wanted a "healthy bump" in salary to an amount close to $500,000 per episode. The negotiations were soon completed, and the actors' salary was raised to $400,000 per episode. Three years later, with Fox threatening to cancel the series unless production costs were cut, the cast members accepted a 30 percent pay cut, down to just over $300,000 per episode.

Episodes quite often feature guest voices from a wide range of professions, including actors, athletes, authors, bands, musicians and scientists. In the earlier seasons, most of the guest stars voiced characters, but eventually more started appearing as themselves. The Simpsons holds the world record for "Most Guest Stars Featured in a Television Series".

The Simpsons has been dubbed into several other languages, including Japanese, German, Spanish, Portuguese and Italian. It is also one of the few programs dubbed in both standard French and Quebec French. The show has been broadcast in Arabic, but due to Islamic customs, numerous aspects of the show have been changed. For example, Homer drinks soda instead of beer and eats Egyptian beef sausages instead of hot dogs. Because of such changes, the Arabized version of the series met with a negative reaction from the lifelong Simpsons fans in the area.

Animation

Several different American and international studios animate The Simpsons. Throughout the run of the animated shorts on The Tracey Ullman Show, the animation was produced domestically at Klasky Csupo. With the debut of the series, because of an increased workload, Fox subcontracted production to several local and foreign studios.

For the first three seasons, Klasky Csupo animated The Simpsons in the United States. In 1992, the show's production company, Gracie Films, switched domestic production to Film Roman, which handled the work until the season 28 production cycle, when it moved to Fox Television Animation. In the first episode of Season 14, production switched from traditional cel animation to digital ink and paint. The first episode to experiment with digital coloring was "Radioactive Man" in 1995. Animators used digital ink and paint during production of the season 12 episode "Tennis the Menace", but Gracie Films delayed the regular use of digital ink and paint until two seasons later. The already completed "Tennis the Menace" was broadcast as made. The production staff at the American animation studio, Film Roman, drew storyboards, designed new characters, backgrounds, props and drew character and background layouts, which became animatics screened for the writers at Gracie Films for any changes to be made before the work was shipped overseas. The overseas studios then drew the inbetweens, inked and painted, and rendered the animation to tape before it was shipped back to the United States to be delivered to Fox three to four months later.

The series began high-definition production in season 20; the first episode, "Take My Life, Please", aired February 15, 2009. The move to HDTV included a new opening sequence. Matt Groening called it a complicated change because it affected the timing and composition of animation.

Themes

The Simpsons uses the standard setup of a situational comedy, or sitcom, as its premise. The series centers on a family and their life in a typical American town, serving as a satirical parody of a middle-class American lifestyle. However, because of its animated nature, The Simpsons' scope is larger than that of a regular sitcom. The town of Springfield acts as a complete universe in which characters can explore the issues faced by modern society. By having Homer work in a nuclear power plant, the show can comment on the state of the environment. Through Bart and Lisa's days at Springfield Elementary School, the show's writers illustrate pressing or controversial issues in the field of education. The town features a vast array of television channels, which enables the producers to make jokes about the entertainment industry and the press.

Al Jean acknowledged in an interview that "We [the show] are of liberal bent." The writers often evince an appreciation for progressive leanings, but the show makes jokes across the political spectrum. The show portrays government and large corporations as evil entities that take advantage of the common worker. In The Simpsons, politicians are corrupt, ministers such as Reverend Lovejoy are dismissive to churchgoers, and the local police force is incompetent. Religion also figures as a recurring theme. In times of crisis, the family often turns to God, and the show has dealt with most of the major religions.

Hallmarks

Opening sequence

The standard opening has gone through three iterations (a replacement of some shots at the start of the second season, and a brand-new sequence when the show switched to high-definition in 2009).

Each has the same basic sequence of events: the camera zooms through cumulus clouds, through the show's title towards the town of Springfield. The camera then follows the members of the family on their way home. Upon entering their house, the Simpsons settle down on their couch to watch television. The original opening was created by David Silverman, and was the first task he did when production began on the show. The series' distinctive theme song was composed by musician Danny Elfman in 1989.

One of the most distinctive aspects of the opening is that three of its elements change from episode to episode: Bart writes different things on the school chalkboard, Lisa plays different solos on her saxophone (or occasionally a different instrument), and different gags accompany the family as they enter their living room to sit on the couch (colloquially dubbed "couch gags").

Halloween episodes

The special Halloween episode has become an annual tradition. "Treehouse of Horror" was first broadcast in 1990 as part of season two and established the pattern of three separate, self-contained stories in each Halloween episode. These pieces usually involve the family in some horror, science fiction, or supernatural setting and often parody or pay homage to a famous piece of work in those genres. They always take place outside the normal continuity of the show.

Humor

The show's humor turns on cultural references that cover a wide spectrum of society so that viewers from all generations can enjoy the show. The animators also regularly add jokes or sight gags into the show's background via humorous or incongruous bits of text in signs, newspapers, billboards, and elsewhere. Kristin Thompson argues that The Simpsons uses a "flurry of cultural references, intentionally inconsistent characterization, and considerable self-reflexivity about television conventions and the status of the programme as a television show."

One of Bart's early hallmarks was his prank calls to Moe's Tavern owner Moe Szyslak where he asks for a gag name. Moe tries to find that person in the bar, but soon realizes it is a prank call and angrily threatens Bart. These calls were apparently based on a series of prank calls known as the Tube Bar recordings, though Groening has denied any causal connection. The Simpsons also often includes self-referential humor. The most common form is jokes about Fox Broadcasting.

The show uses catchphrases, and most of the primary and secondary characters have at least one each. Notable expressions include Homer's annoyed grunt "D'oh!", Mr. Burns' "Excellent" and Nelson Muntz's "Ha-ha!" The episode "Bart Gets Famous" mocks catchphrase-based humor, as Bart achieves fame on the Krusty the Clown Show solely for saying "I didn't do it".

Purported foreshadowing of actual events

The Simpsons has gained notoriety for jokes that appeared to become reality. Perhaps the most famous example comes from the episode "Bart to the Future", which mentions billionaire Donald Trump having been president of the United States at one time and leaving the nation broke. The episode first aired in 2000, sixteen years before Trump (who at the time was exploring a presidential run) was elected.

Al Jean has commented on the show's purported ability to predict the future, explaining that they are really just "educated guesses" and stating that "if you throw enough darts, you're going to get some bullseyes." Fact-checking sources such as Snopes have debunked many of the claimed prophecies, explaining that the show's extensive run means "a lot of jokes, and a lot of opportunities for coincidences to appear" and "most of these 'predictions' have rather simple and mundane explanations".

Legacy

Idioms

A number of neologisms that originated on The Simpsons have entered popular vernacular. Mark Liberman, director of the Linguistic Data Consortium, remarked, "The Simpsons has apparently taken over from Shakespeare and the Bible as our culture's greatest source of idioms, catchphrases and sundry other textual allusions." The most famous catchphrase is Homer's annoyed grunt: "D'oh!" So ubiquitous is the expression that it is now listed in the Oxford English Dictionary, but without the apostrophe. The voice of Homer, Dan Castellaneta, says he borrowed the phrase from James Finlayson, an actor in many Laurel and Hardy comedies, who pronounced it in a more elongated and whining tone. The staff of The Simpsons told Castellaneta to shorten the noise, and it went on to become the well-known exclamation in the television series.

Groundskeeper Willie's description of the French as "cheese-eating surrender monkeys" was used by National Review columnist Jonah Goldberg in 2003, after France's opposition to the proposed invasion of Iraq. The phrase quickly spread to other journalists. "Cromulent" and "embiggen", words used in "Lisa the Iconoclast", have since appeared in Dictionary.com's 21st Century Lexicon, and scientific journals respectively. The dismissive term "Meh", believed to have been popularized by the show, entered the Collins English Dictionary in 2008.

Television

The Simpsons was the first successful animated program in American prime-time since Wait Till Your Father Gets Home in the 1970s. During most of the 1980s, American pundits considered animated shows as appropriate only for children, and animating a show was too expensive to achieve a quality suitable for prime-time television. The Simpsons changed this perception, initially leading to a short period where networks attempted to recreate prime-time cartoon success with shows like Capitol Critters, Fish Police, and Family Dog, which were expensive and unsuccessful. The Simpsons' use of Korean animation studios for tweening, coloring, and filming made the episodes cheaper. The success of The Simpsons and the lower production cost prompted American television networks to take chances on other adult animated series. This development led American producers to a 1990s boom in new, animated prime-time shows for adults, such as Beavis and Butt-Head, South Park, Family Guy, King of the Hill, Futurama (which was created by Matt Groening), and The Critic (which was also produced by Gracie Films). For Family Guy creator Seth MacFarlane, "The Simpsons created an audience for prime-time animation that had not been there for many, many years ... As far as I'm concerned, they basically re-invented the wheel. They created what is in many ways—you could classify it as—a wholly new medium."

The Simpsons has also influenced live-action shows like Malcolm in the Middle, which featured the use of sight gags and did not use a laugh track, unlike most sitcoms. Ricky Gervais called The Simpsons an influence on The Office, and fellow British sitcom Spaced was, according to its director Edgar Wright, "an attempt to do a live-action The Simpsons".

LGBTQ representation

The Simpsons has historically been open to portrayals of LGBTQ characters and settings, and it has routinely challenged heteronormativity. It was one of several animated television shows in the United States that began introducing characters who were either openly or implicitly LGBTQ, in the 1990s. While early episodes involving LGBTQ characters primarily included them through the use of stereotypes, The Simpsons developed several prominent LGBTQ characters over its run. The show expanded its roster of openly LGBTQ characters through episodes in which prominent characters Patty Bouvier and Waylon Smithers came out in seasons 16 and 27, respectively.

Release

Canadian broadcast

In Canada, The Simpsons has aired on several national networks throughout the years. Historically CBC once held Canadian syndication rights for the series until 2006, airing episodes on weekdays at 5pm. On Global and its affiliates, The Simpsons aired on simulcast from season 1 up until season 29. Season 30 saw the series move to Citytv until season 32. The series moved to CHCH-DT for seasons 33 and 34 before beginning to share Canadian broadcasting rights with Citytv starting with season 35. Despite the rare schedule changes, The Simpsons has generally kept to the same timeslot as FOX.

Broadcast

Renewals

On April 2, 2025, Fox renewed The Simpsons for four additional seasons (seasons 37 through 40) through the 2028–2029 television season, coinciding with the show's 40th anniversary. Each season consists of 15 episodes.

Syndication

In the United States, the cable television network FXX obtained exclusive cable and digital syndication rights for The Simpsons. Original contracts had previously stated that syndication rights for The Simpsons would not be sold to cable until the series conclusion, at a time when cable syndication deals were highly rare. The series has been syndicated to local broadcast stations in nearly all markets throughout the United States since September 1994.

FXX premiered The Simpsons on August 21, 2014, with a twelve-day marathon which featured the first 552 episodes aired chronologically. The first day of the marathon was the highest-rated broadcast day in the history of the network so far; the ratings more than tripled those of regular prime time programming for FXX.

Streaming and digital sell-through

On October 21, 2014, a digital service courtesy of the FXNOW app, called Simpsons World, launched with every episode of the series accessible to authenticated FX subscribers. Simpsons World was discontinued after the launch of Disney+ on November 12, 2019. Initially, the series was only available cropped to 16:9 without the option to view the original 4:3 versions, reigniting criticisms of cropping old episodes. On May 28, 2020, Disney+ made the first 19 seasons, along with some episodes from season 20, of The Simpsons available in both 16:9 and the original 4:3 aspect ratio.

The season 3 premiere "Stark Raving Dad", which features Michael Jackson as the voice of Leon Kompowsky, was pulled out of rotation in 2019 by Matt Groening, James L. Brooks and Al Jean after HBO aired the documentary Leaving Neverland. On August 10, 2024, it was announced that four episodes of season 36 would air exclusively on Disney+.

Reception and achievements

Early success

The Simpsons was the Fox network's first television series to rank among a season's top 30 highest-rated shows. In 1990, Bart quickly became one of the most popular characters on television in what was termed "Bartmania". In the early 1990s, millions of T-shirts featuring Bart were sold; as many as one million were sold on some days. Believing Bart to be a bad role model, several American public schools banned T-shirts featuring Bart next to captions such as "I'm Bart Simpson. Who the hell are you?" and "Underachiever ('And proud of it, man!')". The Simpsons merchandise sold well and generated $2 billion in revenue during the first 14 months of sales.

Due to the show's success, over the summer of 1990 the Fox Network decided to switch The Simpsons' time slot from 8:00 p.m. ET on Sunday night to the same time on Thursday, where it competed with The Cosby Show on NBC, the number one show at the time. Several news outlets published stories about the supposed "Bill vs. Bart" rivalry. "Bart Gets an 'F'" (season two, 1990) was the first episode to air against The Cosby Show, and it received a lower Nielsen rating, tying for eighth behind The Cosby Show, which had an 18.5 rating. The rating is based on the number of household televisions that were tuned into the show, but Nielsen Media Research estimated that 33.6 million viewers watched the episode, making it the number one show in terms of actual viewers that week. At the time, it was the most watched episode in the history of the Fox Network, and it is still the highest-rated episode in the history of The Simpsons.

During its early years, The Simpsons was widely acclaimed by critics. In 1997, Ted Drozdowski of The Boston Phoenix described it as "the most irreverent and unapologetic show on the air". In a 1990 review of the show, Ken Tucker of Entertainment Weekly described it as "the American family at its most complicated, drawn as simple cartoons. It's this neat paradox that makes millions of people turn away from the three big networks on Sunday nights to concentrate on The Simpsons."

Run length achievements

On February 9, 1997, The Simpsons surpassed The Flintstones with the episode "The Itchy & Scratchy & Poochie Show" as the longest-running prime-time animated series in the United States. In 2004, The Simpsons replaced The Adventures of Ozzie and Harriet (1952 to 1966) as the longest-running sitcom (animated or live action) in the United States in terms of the number of years airing. In 2009, The Simpsons surpassed The Adventures of Ozzie and Harriet's record of 435 episodes and was recognized by Guinness World Records as the world's longest-running sitcom (in terms of episode count).

As of the twenty-first season (2009–2010), The Simpsons became the longest-running American scripted primetime television series, having surpassed the 1955–1975 run of Gunsmoke. On April 29, 2018, The Simpsons also surpassed Gunsmoke's 635-episode count with the episode "Forgive and Regret".

Criticism

Controversy

Bart's rebellious, bad boy nature, which underlies his misbehavior and rarely leads to any punishment, led some people to characterize him as a poor role model for children. In schools, educators claimed that Bart was a "threat to learning" because of his "underachiever and proud of it" attitude and negative attitude regarding his education. Others described him as "egotistical, aggressive and mean-spirited". In a 1991 interview, Bill Cosby described Bart as a bad role model for children, calling him "angry, confused, frustrated". In response, Matt Groening said, "That sums up Bart, all right. Most people are in a struggle to be normal [and] he thinks normal is very boring, and does things that others just wished they dare do." On January 27, 1992, then-President George H. W. Bush said, "We are going to keep on trying to strengthen the American family, to make American families a lot more like the Waltons and a lot less like the Simpsons." The writers rushed out a tongue-in-cheek reply in the form of a short segment that aired three days later before a rerun of "Stark Raving Dad" in which Bart replied, "Hey, we're just like the Waltons. We're praying for an end to the Depression, too."

The show also received criticism from the nuclear power industry in its early years, with its portrayal of the evil boss Mr. Burns and "bungling idiot" employees (including Homer Simpson himself) with their lack of safety and security. In a letter to the nuclear power-backed U.S. Council for Energy Awareness, producer Sam Simon apologized, stating, "I apologize that the Simpsons have offended a lot of people in the energy industry. I agree with you that in real life, Homer Simpson would not be employed at a nuclear power plant. On the other hand, he probably wouldn't be employed anywhere."

Various episodes of the show have generated controversy. The Simpsons visit Australia in "Bart vs. Australia" (season six, 1995) and Brazil in "Blame It on Lisa" (season 13, 2002), and both episodes generated controversy and negative reaction in the visited countries. In the latter case, Rio de Janeiro's tourist board—which claimed that the city was portrayed as having rampant street crime, kidnappings, slums, and monkey and rat infestations—went so far as to threaten Fox with legal action. Groening was a fierce and vocal critic of the episode "A Star Is Burns" (season six, 1995), which featured a crossover with The Critic. He felt that it was just an advertisement for The Critic, and that people would incorrectly associate the show with him. When he was unsuccessful in getting the episode pulled, he had his name removed from the credits and went public with his concerns, openly criticizing James L. Brooks and saying the episode "violates the Simpsons' universe". In response, Brooks said, "I am furious with Matt, ... he's allowed his opinion, but airing this publicly in the press is going too far. ... his behavior right now is rotten."

"The Principal and the Pauper" (season nine, 1997) is one of the most controversial episodes of The Simpsons. Many fans and critics reacted negatively to the revelation that Seymour Skinner, a recurring character since the first season, was an impostor. The episode has been criticized by Groening and by Harry Shearer, who provides the voice of Skinner. In a 2001 interview, Shearer recalled that after reading the script, he told the writers, "That's so wrong. You're taking something that an audience has built eight years or nine years of investment in and just tossed it in the trash can for no good reason, for a story we've done before with other characters. It's so arbitrary and gratuitous, and it's disrespectful to the audience."

Bans

The show has reportedly been taken off the air in several countries. China banned it from prime-time television in August 2006, "in an effort to protect China's struggling animation studios". In 2008, Venezuela barred the show from airing on morning television as it was deemed "unsuitable for children". The same year, several Russian Pentecostal churches demanded that The Simpsons, South Park and some other Western cartoons be removed from broadcast schedules "for propaganda of various vices" and the broadcaster's license to be revoked. However, a court decision later dismissed this request.

Perceived decline in quality

Critics' reviews of early Simpsons episodes praised the show for its sassy humor, wit, realism, and intelligence. However, in the late 1990s, around the airing of seasons nine and ten, the tone and emphasis of the show began to change. By the early 2000s, with the airing of seasons eleven and twelve, some long-term fans had become disillusioned with the show, and pointed to its shift from character-driven plots to what they perceived as an overemphasis on zany antics. Jim Schembri of The Sydney Morning Herald attributed the decline in quality to an abandonment of character-driven storylines in favor of celebrity cameo appearances and references to popular culture. Schembri wrote in 2011: "The central tragedy of The Simpsons is that it has gone from commanding attention to merely being attention-seeking. It began by proving that cartoon characters don't have to be caricatures; they can be invested with real emotions. Now the show has in essence fermented into a limp parody of itself. Memorable story arcs have been sacrificed for the sake of celebrity walk-ons and punchline-hungry dialogue."

In 2010, the BBC noted "the common consensus is that The Simpsons' golden era ended after season nine", and Todd Leopold of CNN, in an article looking at its perceived decline, stated "for many fans ... the glory days are long past." Similarly, Tyler Wilson of Coeur d'Alene Press has referred to seasons one to nine as the show's "golden age", and Ian Nathan of Empire described the show's classic era as being "say, the first ten seasons". Jon Heacock of LucidWorks stated that "for the first ten years [seasons], the show was consistently at the top of its game", with "so many moments, quotations, and references – both epic and obscure – that helped turn the Simpson family into the cultural icons that they remain to this day".

Mike Scully, who was showrunner during seasons nine through twelve, has been the subject of criticism. Chris Suellentrop of Slate wrote that "under Scully's tenure, The Simpsons became, well, a cartoon ... Episodes that once would have ended with Homer and Marge bicycling into the sunset now end with Homer blowing a tranquilizer dart into Marge's neck. The show's still funny, but it hasn't been touching in years." When asked in 2007 how the series' longevity is sustained, Scully joked: "Lower your quality standards. Once you've done that you can go on forever."

Al Jean, who was showrunner during seasons thirteen through thirty-three, has also been the subject of criticism, with some arguing that the show has continued to decline in quality under his tenure. Former writers have complained that under Jean, the show is "on auto-pilot" and "too sentimental", and that the episodes are "just being cranked out". Some critics believe that the show has "entered a steady decline under Jean and is no longer really funny". John Ortved, author of The Simpsons: An Uncensored, Unauthorized History, characterized the Jean era as "toothless", and criticized what he perceived as the show's increase in social and political commentary. Jean responded: "Well, it's possible that we've declined. But honestly, I've been here the whole time and I do remember in season two people saying, 'It's gone downhill.' If we'd listened to that then we would have stopped after episode 13. I'm glad we didn't."

In 2004, cast member Harry Shearer criticized what he perceived as the show's declining quality: "I rate the last three seasons as among the worst, so season four looks very good to me now." Cast member Dan Castellaneta responded: "I don't agree, ... I think Harry's issue is that the show isn't as grounded as it was in the first three or four seasons, that it's gotten crazy or a little more madcap. I think it organically changes to stay fresh." Also in 2004 author Douglas Coupland described claims of declining quality in the series as "hogwash", saying "The Simpsons hasn't fumbled the ball in fourteen years, it's hardly likely to fumble it now." In an April 2006 interview, Groening said: "I honestly don't see any end in sight. I think it's possible that the show will get too financially cumbersome ... but right now, the show is creatively, I think, as good or better than it's ever been. The animation is incredibly detailed and imaginative, the stories do things that we haven't done before, so creatively there's no reason to quit."

In 2016, popular culture writer Anna Leszkiewicz suggested that even though The Simpsons still holds cultural relevance, "contemporary appeal" is only for the "first ten or so seasons", with recent episodes only garnering mainstream attention when a favorite character from the golden era is killed off, or when new information and shock twists are given for old characters. The series' ratings have also declined; while the first season enjoyed an average of 13.4 million viewing households per episode in the U.S., the twenty-first season had an average of 7.2 million viewers.

Alan Sepinwall and Matt Zoller Seitz argued in their 2016 book titled TV (The Book) that the peak of The Simpsons is "roughly seasons 3–12", but that despite the decline, episodes from the later seasons such as "Eternal Moonshine of the Simpson Mind" and "Holidays of Future Passed" could be considered on par with the earlier classic episodes, further stating that "even if you want to call the show today a thin shadow of its former self, think about how mind-boggingly great its former self had to be for so-diminished a version to be watchable at all."

In 2020, Uproxx writer Josh Kurp stated that while he agrees with the sentiment that The Simpsons is not as good as it used to be, it is because "it was working at a level of comedy and characterization that no show ever has." He felt there were still many reasons to watch the series, because it was "still capable of quality television, and even the occasional new classic" and because the show was willing to experiment, giving examples such as bringing on guest animators like Don Hertzfeldt and Sylvain Chomet to produce couch gags, and guest writers like Seth Rogen, Evan Goldberg, Pete Holmes and Megan Amram to write episodes. In the season thirty-two episode "I, Carumbus", the show itself makes a nod to these concerns in its credits gag where the god Jupiter notes that "It definitely feels like they're wrapping it up ... any day now." In a 2021 interview with NME, Jean was quoted as saying, "To people who say The Simpsons isn't as good as it used to be, I would say I think the world isn't as good as it used to be. But we're declining at a slower rate."

A counter-narrative since mid-2023 has asserted that—with seasons thirty-three and thirty-four—the show started to become "good again". Screen Rant asserted that season thirty-four was "seen as a return to form" and had been interpreted by reviewers as a "comeback". They then wrote of season thirty-five that there was "no denying that there has been an obvious uptick in quality beginning as early as season 33".

Race controversy

The stereotypical nature of the character Apu Nahasapeemapetilon has been the subject of controversy. Indian-American comedian Hari Kondabolu stated in his 2017 documentary The Problem with Apu that as a child he was a fan of The Simpsons and liked Apu, but he now finds the character's stereotypical nature troublesome. Defenders of the character responded that the show is built on comical stereotypes, with creator Matt Groening saying, "that's the nature of cartooning." He added that he was "proud of what we do on the show", and "it's a time in our culture where people love to pretend they're offended". In response to the controversy, Apu's voice actor, Hank Azaria, said he was willing to step aside from his role as Apu: "The most important thing is to listen to South Asian people, Indian people in this country when they talk about what they feel and how they think about this character." In February 2020, Azaria confirmed that he would no longer voice Apu. The previous August, Groening had said that Apu would remain in the show.

The criticisms were referenced in the season 29 episode "No Good Read Goes Unpunished". In October 2018, it was reported that Apu would be written out of the show, which Groening denied.

On June 26, 2020, in light of the various Black Lives Matter protests, Fox announced that recurring characters of color (Carl Carlson and Dr. Hibbert, among others) would no longer be voiced by white actors. Beginning with season 32, Carl, a black character originally voiced by Azaria, is now voiced by black actor Alex Désert. In addition, Bumblebee Man, a Spanish-speaking Latino character also originally voiced by Azaria, is now voiced by Mexican-American actor Eric Lopez, and Dr. Hibbert, a black character originally voiced by Harry Shearer, is now voiced by black actor Kevin Michael Richardson.

Other media

Comic books

Numerous Simpson-related comic books have been released over the years. The first comic strips based on The Simpsons appeared in 1991 in the magazine Simpsons Illustrated, which was a companion magazine to the show. The comic strips were popular, and a one-shot comic book titled Simpsons Comics and Stories, containing four different stories, was released in 1993 for the fans. The book was a success, and due to this, Groening and his companions Bill Morrison, Mike Rote, and Steve and Cindy Vance created the publishing company Bongo Comics. Issues of Simpsons Comics, Bart Simpson's Treehouse of Horror and Bart Simpson have been collected and reprinted in trade paperbacks in the United States by HarperCollins.

Films

20th Century Fox and Gracie Films produced The Simpsons Movie, an animated film that was released on July 27, 2007. The film was directed by long-time Simpsons producer David Silverman and written by a team of Simpsons writers. Production of the film occurred alongside continued writing of the series despite long-time claims by those involved in the show that a film would enter production only after the series had concluded. There had been talk of a possible feature-length Simpsons film ever since the early seasons of the series. James L. Brooks originally thought that the story of the episode "Kamp Krusty" was suitable for a film, but he encountered difficulties in trying to expand the script to feature-length. For a long time, difficulties such as lack of a suitable story and an already fully engaged crew of writers delayed the project.

In September 2025, a sequel was officially announced. It is scheduled for release on September 3, 2027.

Music

Collections of original music featured in the series have been released on the albums Songs in the Key of Springfield, Go Simpsonic with The Simpsons and The Simpsons: Testify. The album The Simpsons Sing the Blues was released in December 1990 and was a success, peaking at No. 3 on the Billboard 200 and becoming certified 2× platinum by the Recording Industry Association of America. The album's first single was the rap song "Do the Bartman", with Nancy Cartwright performing the lead vocals. The song had backing vocals by Michael Jackson, although he did not receive any credit. The Yellow Album was released in 1998 to negative reviews and weak sales.

The Simpsons Ride

In 2007, it was officially announced that The Simpsons Ride, a simulator ride, would be installed at the Universal Studios Orlando and Universal Studios Hollywood. It officially opened May 15, 2008, in Florida and May 19, 2008, in Hollywood.

Video games

Numerous video games based on the show have been produced. Some of the early games include Konami's arcade game The Simpsons (1991) and Acclaim Entertainment's The Simpsons: Bart vs. the Space Mutants (1991). More modern games include The Simpsons: Road Rage (2001), The Simpsons: Hit & Run (2003) and The Simpsons Game (2007). Electronic Arts, which produced The Simpsons Game, secured the exclusive rights to create video games based on the show in 2005. In 2010, they released a game called The Simpsons Arcade for iOS. Another EA-produced mobile game, Tapped Out, was released in 2012 for iOS users, then in 2013 for Android and Kindle users. Licensed Simpsons pinball adaptations include Data East's The Simpsons (1990) and Stern Pinball's The Simpsons Pinball Party (2003).

Merchandise

The popularity of The Simpsons has made it a billion-dollar merchandising industry. When the first season DVD was released in 2001, it quickly became the best-selling television DVD in history, although it was later overtaken by the first season of Chappelle's Show. The first-season DVD box set was released in September 2001, and the season 17 set followed in December 2014. However, on April 8, 2015, Al Jean announced that the season 17 DVD would be the last one ever produced, leaving the collection from seasons 1 to 17 and season 20 (released out of order in 2010), with seasons 18, 19, and 21 onwards unreleased. Jean also stated that they would try to release the deleted scenes and commentaries to the Simpsons World app, and that they were pushing for Simpsons World to be expanded outside of the U.S. Two years later, however, on July 22, 2017, it was announced that season 18 would be released on December 5, 2017, on DVD. Another two years later, on July 20, 2019, it was announced that season 19 would be released on December 3, 2019, on DVD.

In 2003, about 500 companies around the world were licensed to use Simpsons characters in their advertising. As a promotion for The Simpsons Movie, twelve 7-Eleven stores were transformed into Kwik-E-Marts and sold The Simpsons-related products.

In 2008, consumers around the world spent $750 million on merchandise related to The Simpsons, with half of the amount originating from the United States. By 2009, 20th Century Fox had greatly increased merchandising efforts. On April 9, 2009, the United States Postal Service unveiled a series of five 44-cent stamps featuring Homer, Marge, Bart, Lisa and Maggie, to commemorate the show's twentieth anniversary. The Simpsons is the first television series still in production to receive this recognition. The stamps, designed by Matt Groening, were made available for purchase on May 7, 2009. Approximately one billion were printed, but only 318 million were sold, costing the Postal Service $1.2 million.