Trade magazine
Periodical dedicated to a particular field
- 1 min read
- 2 chapters
Related on Lably
Through Profit (accounting), Sales and Purchasing
History
In 1928, Popular Aviation became the largest aviation trade magazine with a circulation of 100,000.
As digital journalism grew in importance, trade magazines started to build their presence on the internet. To retain readership and attract new subscribers, trade magazines usually impose paywall on their websites.
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Overview
Trade publications keep industry members abreast of new developments. In this role, they function similarly to how academic journals serve their audiences. Trade publications include targeted advertising, which earns a profit for the publication and sales for the advertisers while also providing sales engineering-type advice to the readers, which may inform purchasing and investment decisions.
Trade magazines typically contain advertising content centered on the industry in question with little, if any, general-audience advertising. They may also contain industry-specific job notices.
For printed publications, some trade magazines operate on a subscription business model known as controlled circulation, in which the subscription is free but is restricted only to subscribers determined to be qualified leads.