Unbundling
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Through Customer and Mergers and acquisitions
In the context of mergers and acquisitions, unbundling refers to the "process by which a large company with several different lines of business retains one or more core businesses and sells off the remaining assets, product/service lines, divisions or subsidiaries".
Etymology
"Unbundling" means the "process of breaking apart something into smaller parts".
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Examples
- Massive open online courses are "part of a trend towards the unbundling of higher education" by providing access to recorded lectures, online tests, and digital documents as a complement to traditional classroom instruction. Online program management providers are also increasingly unbundling services in higher education, which some argue "reflects increasing sophistication—and capacity—of colleges and universities as they launch new online programs."
- Software unbundling: some IBM computer software "products" were once distributed "free" (no charge for the software itself, a common practice early in the industry). The term "Program Product" was used by IBM to denote that it is a chargeable item.
- Harvard Business Review writer Anthony Tjan refers to law firms offering itemised billing instead of quoting a single bundled price.
- Pandora Radio
- The addition of Maryland and Rutgers to the Big Ten Conference was described as part of a larger trend towards the unbundling of each university's broadcast rights to maintain profitability.
- The CEO of Mashable predicted that unbundled news contents' "microcontent sharing" via software like Flipboard (Android and iOS), Zite and Spun (iPhone) would be a major trend in 2013.
- LinkedIn has embraced a multi-app strategy and now has a family of six separate apps, the LinkedIn "Mothership" app and 'satellite' apps ranging from job search to tailored news
- The customers that live in large apartment complexes and multiple dwelling units can be unbundled in a way that allows multiple service providers to reach each of the different units.