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Universal Destinations & Experiences

Theme park division of NBCUniversal

  • 16 min read
  • 9 chapters

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Through Intellectual property, Japan and Singapore

The company, headquartered in Orlando, Florida, operates Universal theme parks and resort properties around the world. Universal Destinations & Experiences is widely known for its wide range of attractions, themed lands, and other experiences that draw inspiration from popular classic and modern pop culture icons and intellectual properties in various media, both from NBCUniversal and third-party companies across all Universal parks.

History

The origins of Universal Destinations & Experiences date back to the 1910s, beginning as a studio tour at the Universal Studios Lot in Universal City, California, before expanding into themed entertainment and resort destinations worldwide. In 1915, Carl Laemmle allowed the public to enter Universal City and observe films in production for a 25-cent admission fee, representing the first step to the theme park attractions that would later develop. By the early 1960s, studio tours run by tour bus companies had become a recurring attraction.

In 1964, Universal Studios Hollywood formalized the Studio Tour as an organized visitor experience, with purpose-built trams, parking, and food facilities. The tours offered guests a behind-the-scenes look at motion picture production, setting the stage for the park's gradual expansion into a full-fledged theme park. Its success paved the way for additional parks in Florida and overseas.

In 2024, approximately 59 million guests visited Universal Studios theme parks, making it the fourth largest amusement park operator in the world. The company operates four theme parks in the United States — Universal Studios Hollywood and the three parks at Universal Orlando Resort — as well as parks in Japan and Beijing. Its brand is licensed for Universal Studios Singapore. The Orlando Resort also includes the Universal Volcano Bay water park. An additional Universal theme park is currently under construction: Universal United Kingdom, planned for 2031.

On March 8, 2023, Universal Parks & Resorts announced it was rebranding as Universal Destinations & Experiences. The company opened Universal Epic Universe in May 2025, followed by Universal Kids Resort in July 2026.

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