Visual pollution

As such, visual pollution is not considered a primary source of pollution but a secondary symptom of intersecting pollution sources. Its secondary nature and subjective aspect sometimes make it difficult to measure and engage with (e.g. within quantitative figures for policymakers). However, the history of the word pollution, and pollution's effect over time, reveals the fact that every form of pollution can be categorised and studied in its three main characteristics, namely contextual, subjective and complex. Frameworks for measurement have been established and include public opinion polling and surveys, visual comparison, spatial metrics, and ethnographic work.

Visual pollution can manifest across levels of analysis, from micro instances that affect the individual to macro issues that impact society as a whole. Instances of visual pollution can take the form of plastic bags stuck in trees, advertisements with contrasting colors and content, which create an oversaturation of anthropogenic visual information within a landscape, to community-wide impacts of overcrowding, overhead power lines, or congestion. Poor urban planning and irregular built-up environments contrast with natural spaces, creating alienating landscapes. Using Pakistan as a case study, a detailed analysis of all visual pollution objects was published in 2022.

The effects of visual pollution have primary symptoms, such as distraction, eye fatigue, decreases in opinion diversity, and loss of identity. It has also been shown to increase biological stress responses and impair balance. As a secondary source of pollution, these also compound with the impact of its primary source such as light or noise pollution that can create multi-layered public health concerns and crises.

Visual Pollution Assessment

The process of measuring, quantifying or assessing the level of visual pollution at any place is called a visual pollution assessment (VPA). In past few years, the demand for methods to assess visual pollution in communities has increased. Recently, a tool was introduced for visual pollution measurement which can be used to measure the presence of various visual pollution objects (VPOs) and the resultant level of visual pollution. A detailed analysis of visual pollution, its context, case studies and analysis using the tool is discussed in Visual Pollution: Concepts, Practices and Management Framework by Nawaz et al.