Yale Program on Climate Change Communication

General

The program is led by Anthony Leiserowitz. As of 2017, it put out a daily 90 second audio program carried by around 350 radio stations, articles in the media, a series of monthly videos, and training to help television weather presenters and reporters discuss climate change. The organization conducts ongoing opinion polls of the American public on climate. Its climate change opinion polling has been described as being similar to the work of the Pew Research Center. The YPCCC website also offers tips on how activists and everyday people can communicate more effectively about climate change.

YPCCC has collaborated with the George Mason Center for Climate Change Communication to assemble a freely available dataset, which has been used to create interactive partisan climate opinion maps of the United States. These maps, also known as the Yale Climate Opinion maps, provide detailed information about "climate change beliefs, risk perception and policy support for climate-related policy at the state and local level." In July 2019, the organization suggested that discussing climate change more frequently with family and friends might be the most effective way of influencing United States public opinion on climate change.

YPCCC partnered with John F. Marshall's Potential Energy Coalition on the "Later is Too Late global report," which conducted global message testing research on demand for climate action.