CBSE · Class 12 · Business Studies
Marketing
Chapter 11Business Finance and MarketingCBSE / NCERT · Secondary & Senior Secondary
Topics
Marketing
- Concept, functions and philosophies
- Marketing mix
Mix elements
- Branding, labelling and packaging
- Factors determining price
- Physical distribution and channels
- Advertising, personal selling, sales promotion and public relations
Learning objectives
- Analyse a product’s marketing mix.
Labs for this chapter are on the way
We are building worlds, labs and stories for Marketing. Meanwhile, practise its questions or explore the rest of Commerce.
