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Commerce
Class 10

ICSE · Class 10 · Commercial Studies

Advertising and Brand Promotion

Chapter 88.1.dCommercial Applications (88)ICSE · Class X · examination 2027

Topics

Advertising
- Features, types and media of advertising
- Sales promotion
- Brand, branding, loyalty and equity
- Advertising versus sales promotion and publicity

Learning objectives

Explain how brand promotion builds brand loyalty.

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