Topics
Marketing
- Types of markets and features of marketing
- Traditional and modern marketing concepts
- Marketing and selling compared
- Objectives and functions of marketing
Marketing mix
- Product mix: goods, services, branding, labelling and packaging
- Price mix and pricing strategies
- Place mix and physical distribution
- Promotion mix: advertising, sales promotion, personal selling and publicity
Learning objectives
- Design a marketing mix for a new consumer product.
Labs for this chapter are on the way
We are building worlds, labs and stories for Marketing Concept and Marketing Mix. Meanwhile, practise its questions or explore the rest of Commerce.
