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Action assembly theory

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Through Psychology, Cognition and Behavior

Definition

Action assembly theory describes the production of behavior in two essential processes:

  • the retrieval of procedural elements from long-term memory, and
  • the organization of these elements to form an output representation of action to be taken.

Action assembly theory seeks to explain message behavior (both verbal and nonverbal). It is a communication theory that emphasizes psychological and social influences on human action. The goal is to examine and describe the links between the cognition and behavior-how an individual's thoughts get transformed into action. According to the psychology wiki, action assembly theory describes the production of behavior in two essential processes: the retrieval of procedural elements from long-term memory, and the organization of these elements to form an output representation of action to be taken. For example, assembly is considered a top-to-bottom process that begins with more general strategy and goes to a more specific idea about communicating the specific message.

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