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Affect display

Verbal and non-verbal displays of emotion

  • 9 min read
  • 8 chapters

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Through Linguistics, Nonverbal communication and Emotion

Affect is important in psychology as well as in communication, mostly when it comes to interpersonal communication and non-verbal communication. In both psychology and communication, there are a multitude of theories that explain affect and its impact on humans and quality of life.

Theoretical perspective

Affect can be taken to indicate an instinctual reaction to stimulation occurring before the typical cognitive processes considered necessary for the formation of a more complex emotion. Robert B. Zajonc asserts that this reaction to stimuli is primary for human beings and is the dominant reaction for lower organisms. Zajonc suggests affective reactions can occur without extensive perceptual and cognitive encoding, and can be made sooner and with greater confidence than cognitive judgments.

Lazarus on the other hand considers affect to be post-cognitive. That is, affect is elicited only after a certain amount of cognitive processing of information has been accomplished. In this view, an affective reaction, such as liking, disliking, evaluation, or the experience of pleasure or displeasure, is based on a prior cognitive process in which a variety of content discriminations are made and features are identified, examined for their value, and weighted for their contributions.

A divergence from a narrow reinforcement model for emotion allows for other perspectives on how affect influences emotional development. Thus, temperament, cognitive development, socialization patterns, and the idiosyncrasies of one's family or subculture are mutually interactive in non-linear ways. As an example, the temperament of a highly reactive, low self-soothing infant may "disproportionately" affect the process of emotion regulation in the early months of life.

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