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Affordance

Possibility of an action on an object or environment

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Through Psychology, Design and Communication studies

American psychologist James J. Gibson coined the term in his 1966 book, The Senses Considered as Perceptual Systems, and it occurs in many of his earlier essays. His best-known definition is from his 1979 book, The Ecological Approach to Visual Perception:

The affordances of the environment are what it offers the animal, what it provides or furnishes, either for good or ill. ... It implies the complementarity of the animal and the environment.

The word is used in a variety of fields: perceptual psychology; cognitive psychology; environmental psychology; evolutionary psychology; criminology; industrial design; human–computer interaction (HCI); interaction design; user-centered design; communication studies; instructional design; science, technology, and society (STS); sports science; and artificial intelligence.

Original development

Gibson developed the concept of affordance over many years, culminating in his final book, The Ecological Approach to Visual Perception in 1979. He defined an affordance as what the environment provides or furnishes to an animal. Notably, Gibson compares an affordance with an ecological niche emphasizing the way niches characterize how an animal lives in its environment. This concept has also influenced modern design and human-computer interaction.

The key to understanding affordance is that it is relational and characterizes the suitability of the environment to the observer, and so, depends on their current intentions and their capabilities. For instance, a set of steps which rises 1 metre (3 ft) high does not afford climbing to the crawling infant, yet might provide rest to a tired adult or the opportunity to move to another floor for an adult who wished to reach an alternative destination. This notion of intention/needs is critical to an understanding of affordance, as it explains how the same aspect of the environment can provide different affordances to different people, and even to the same individual at another point in time. As Gibson puts it, “Needs control the perception of affordances (selective attention) and also initiate acts.”

Affordances were further studied by Eleanor J. Gibson, wife of James J. Gibson, who created her theory of perceptual learning around this concept. Her book, An Ecological Approach to Perceptual Learning and Development, explores affordances further.

Gibson's is the prevalent definition in cognitive psychology. According to Gibson, humans tend to alter and modify their environment so as to change its affordances to better suit them. In his view, humans change the environment to make it easier to live in (even if making it harder for other animals to live in it): to keep warm, to see at night, to rear children, and to move around. This tendency to change the environment is natural to humans, and Gibson argues that it is a mistake to treat the social world apart from the material world or the tools apart from the natural environment. He points out that manufacturing was originally done by hand as a kind of manipulation. Gibson argues that learning to perceive an affordance is an essential part of socialization.

The theory of affordances introduces a "value-rich ecological object". Affordances cannot be described within the value-neutral language of physics, but rather introduces notions of benefits and injuries to someone. An affordance captures this beneficial/injurious aspect of objects and relates them to the animal for whom they are well/ill-suited. During childhood development, a child learns to perceive not only the affordances for the self, but also how those same objects furnish similar affordances to another. A child can be introduced to the conventional meaning of an object by manipulating which objects command attention and demonstrating how to use the object through performing its central function. By learning how to use an artifact, a child “enters into the shared practices of society” as when they learn to use a toilet or brush their teeth. And so, by learning the affordances, or conventional meaning of an artifact, children learn the artifact's social world and further, become a member of that world.

Anderson, Yamagishi and Karavia (2002) found that merely looking at an object primes the human brain to perform the action the object affords.

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