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Alternative lifestyle

Lifestyles perceived to be outside the cultural norm

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Through Lifestyle, Social norm and Social order

History

Alternative lifestyles and subcultures were first highlighted in the U.S. in the 1920s with the "flapper" movement. Women cut their hair and skirts short (as a symbol of freedom from oppression and the old ways of living). These women were the first large group of females to practice pre-marital sex, dancing, cursing, and driving in modern America without the ostracism that had occurred in earlier instances.

The American press in the 1970s frequently used the term alternative lifestyle as a euphemism for homosexuality out of fear of offending a mass audience. The term was also used to refer to hippies, who were seen as a threat to the social order. Behind the iron curtain, alternative lifestyles were officially considered to be social parasitism, which was a criminal offence in the Soviet Union. Charges were often laid against dissidents and members of the counterculture.

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