Apple II

Software

The original Apple II has the operating system in ROM along with a BASIC variant called Integer BASIC. Apple eventually released Applesoft BASIC, a more advanced variant of the language which users can run instead of Integer BASIC. The Apple II series eventually supported over 1,500 software programs.

When the Disk II floppy disk drive was released in 1978, a new operating system, Apple DOS, was commissioned from Shepardson Microsystems and developed by Paul Laughton, adding support for the disk drive. The final version of this software was Apple DOS 3.3.

Apple DOS was superseded by ProDOS, which supported a hierarchical file system and larger storage devices. With an optional third-party Z80-based expansion card, the Apple II could boot into the CP/M operating system and run WordStar, dBase II, and other CP/M software. With the release of MousePaint in 1984 and the Apple IIGS in 1986, the platform took on the look of the Macintosh user interface, including a mouse.

Much commercial Apple II software shipped on self-booting disks and does not use standard DOS disk formats. This discouraged the copying or modifying of the software on the disks, and improved loading speed.

Models

Apple II

The first Apple II computers went on sale on June 10, 1977, with a MOS Technology 6502 (later Synertek) microprocessor running at 1.023 MHz, 4 KB of RAM, an audio cassette interface for loading programs and storing data, and the Integer BASIC programming language built into the ROMs. The video controller displayed 40 columns by 24 lines of monochrome, upper-case–only (the original character set matches ASCII characters 0x20 to 0x5F) text on the screen, with NTSC composite video output suitable for display on a TV monitor, or on a regular TV set by way of a separate RF modulator. The original retail price of the computer was US$1,298 (equivalent to $6,900 in 2025) with 4 KB of RAM and US$2,638 (equivalent to $14,000 in 2025) with the maximum 48 KB of RAM. To reflect the computer's color graphics capability, the Apple logo on the casing was represented using rainbow stripes, which remained a part of Apple's corporate logo until early 1998. The earliest Apple IIs were assembled in Silicon Valley, and later in Texas; printed circuit boards were manufactured in Ireland and Singapore.

An external 5+1⁄4-inch floppy disk drive, the Disk II, attached via a controller card that plugged into one of the computer's expansion slots (usually slot 6), was used for data storage and retrieval to replace cassettes. The Disk II interface, created by Steve Wozniak, was regarded as an engineering masterpiece for its economy of electronic components.

Rather than having a dedicated sound-synthesis chip, the Apple II had a toggle circuit that could only emit a click through a built-in speaker; all other sounds (including two, three and, eventually, four-voice music and playback of audio samples and speech synthesis) were generated entirely by software that clicked the speaker at just the right times.

The Apple II's multiple expansion slots permitted a wide variety of third-party devices, including Apple II peripheral cards such as serial controllers, display controllers, memory boards, hard disks, networking components, and real-time clocks. There were plug-in expansion cards – such as the Z-80 SoftCard – that permitted the Apple to use the Z80 processor and run a multitude of programs developed under the CP/M operating system, including the dBase II database and the WordStar word processor. There was also a third-party 6809 card that would allow OS-9 Level One to be run. Third-party sound cards greatly improved audio capabilities, allowing simple music synthesis and text-to-speech functions. Eventually, Apple II accelerator cards were created to double or quadruple the computer's speed.

Rod Holt designed the Apple II's power supply. He employed a switched-mode power supply design, which was far smaller and generated less unwanted heat than the linear power supply some other home computers used.

The original Apple II was discontinued at the start of 1981; it was superseded by the Apple II+.

Apple II Plus

The Apple II Plus, introduced in June 1979, includes the Applesoft BASIC programming language in ROM. This Microsoft-authored dialect of BASIC, previously available as an upgrade, supports floating-point arithmetic, and became the standard BASIC dialect on the Apple II series (though it runs at a noticeably slower speed than Steve Wozniak's Integer BASIC).

Except for improved graphics and disk-booting support in the ROM, and the removal of the 2k 6502 assembler to make room for the floating point BASIC, the II+ was otherwise identical to the original II. There are small differences in the physical appearance and keyboard. RAM prices fell during 1980–81 and all II Plus machines came with a full 48 KB of memory already installed.

Apple II Europlus and J-Plus

After the success of the first Apple II in the United States, Apple expanded its market to include Europe, the Middle East, Australia and the Far East in 1979, with the Apple II Europlus (Europe, Australia) and the Apple II J-Plus (Japan). In these models, Apple made the necessary hardware, software and firmware changes in order to comply to standards outside of the US.

Apple IIe

The Apple II Plus was followed in 1983 by the Apple IIe, a cost-reduced yet more powerful machine using newer chips to reduce the component count and add new features, such as the display of upper and lowercase letters and a standard 64 KB of RAM.

The IIe RAM is configured as if it were a 48 KB Apple II Plus with a language card. The machine has no slot 0, but instead has an auxiliary slot that can accept a 1 KB memory card to enable the 80-column display. This card contains only RAM; the hardware and firmware for the 80-column display is built into the Apple IIe. An "extended 80-column card" with more memory increased the machine's RAM to 128 KB.

The Apple IIe was the most popular machine in the Apple II series. It is the longest-lived Apple computer of all time; it was manufactured with only minor changes for nearly 11 years. The IIe was the last Apple II model to be sold, and it was discontinued in November 1993. During its lifespan two variations were introduced: the Apple IIe Enhanced (four replacement chips to give it some of the features of the later Apple IIc) and the Apple IIe Platinum (a modernized case color to match other Apple products of the era, along with the addition of a numeric keypad).

Some of the features of the IIe were carried over from the less successful Apple III, including the ProDOS operating system.

Apple IIc

The Apple IIc was released in April 1984, billed as a portable Apple II because it could be easily carried due to its size and carrying handle, which could be flipped down to prop the machine up into a typing position. Unlike modern portables, it lacked a built-in display and battery. It was the first of three Apple II models to be made in the Snow White design language, and the only one that used its unique creamy off-white color.

The Apple IIc was the first Apple II to use the 65C02 low-power variant of the 6502 processor, and featured a built-in 5.25-inch floppy drive and 128 KB RAM, with a built-in disk controller that could control external drives, composite video (NTSC or PAL), serial interfaces for modem and printer, and a port usable by either a joystick or mouse. Unlike previous Apple II models, the IIc had no internal expansion slots at all.

Two different monochrome LC displays were sold for use with the IIc's video expansion port, although both were short-lived due to high cost and poor legibility. The IIc had an external power supply that converted AC power to 15 V DC, though the IIc itself will accept between 12 V and 17 V DC, allowing third parties to offer battery packs and automobile power adapters that connected in place of the supplied AC adapter.

Apple IIGS

The Apple IIGS, released on September 15, 1986, is the penultimate and most advanced model in the Apple II series, and a radical departure from prior models. It uses a 16-bit microprocessor, the 65C816 operating at 2.8 MHz with 24-bit addressing, allowing expansion up to 8 MB of RAM. The graphics are significantly improved, with 4096 colors and new modes with resolutions of 320×200 and 640×400. The audio capabilities are vastly improved, with a built-in music synthesizer that far exceeded any other home computer.

The Apple IIGS evolved the platform while still maintaining near-complete backward compatibility. Its Mega II chip contains the functional equivalent of an entire Apple IIe computer (sans processor). This, combined with the 65816's ability to execute 65C02 code directly, provides full support for legacy software, while also supporting 16-bit software running under a new OS.

The OS eventually included a Macintosh-like graphical Finder for managing disks and files and opening documents and applications, along with desk accessories. Later, the IIGS gained the ability to read and write Macintosh disks and, through third-party software, a multitasking Unix-like shell and TrueType font support.

The GS includes a 32-voice Ensoniq 5503 DOC sample-based sound synthesizer chip with 64 KB dedicated RAM, 256 KB (or later 1.125 MB) of standard RAM, built-in peripheral ports (switchable between IIe-style card slots and IIc-style onboard controllers for disk drives, mouse, RGB video, and serial devices), and built-in AppleTalk networking.

Apple IIc Plus

The final Apple II model was the Apple IIc Plus introduced in 1988. It was the same size and shape as the IIc that came before it, but the 5.25-inch floppy drive had been replaced with a 3+1⁄2-inch drive, the power supply was moved inside the case, and the processor was a fast 4 MHz 65C02 processor that actually ran 8-bit Apple II software faster than the IIGS.

The IIc Plus also featured a new keyboard layout that matched the Platinum IIe and IIGS. Unlike the IIe IIc and IIGS, the IIc Plus came only in one version (American) and was not officially sold anywhere outside the US. The Apple IIc Plus ceased production in 1990, with its two-year production run being the shortest of all the Apple II computers.

Apple IIe Card

Although not an extension of the Apple II line, in 1990 the Apple IIe Card, an expansion card for the Macintosh LC, was released. Essentially a miniaturized Apple IIe computer on a card (using the Mega II chip from the Apple IIGS), it allowed the Macintosh to run 8-bit Apple IIe software through hardware emulation, with an option to run at roughly double the speed of the original IIe (about 1.8 MHz). However, the video output was emulated in software, and, depending on how much of the screen the currently running program was trying to update in a single frame, performance could be much slower compared to a real IIe. This is due to the fact that writes from the 65C02 on the IIe Card to video memory were caught by the additional hardware on the card, so the video emulation software running on the Macintosh side could process that write and update the video display. But, while the Macintosh was processing video updates, execution of Apple II code would be temporarily halted.

With a breakout cable which connected to the back of the card, the user could attach up to two UniDisk or Apple 5.25 Drives, up to one UniDisk 3.5 drive, and a DE-9 Apple II joystick. Many of the LC's built-in Macintosh peripherals could also be "borrowed" by the card when in Apple II mode, including extra RAM, the Mac's internal 3.5-inch floppy drives, AppleTalk networking, any ProDOS-formatted hard disk partitions, the serial ports, mouse, and real-time clock. The IIe card could not, however, run software intended for the 16-bit Apple IIGS.

Advertising, marketing, and packaging

Mike Markkula, a retired Intel marketing manager, provided the early critical funding for Apple Computer. From 1977 to 1981, Apple used the Regis McKenna agency for its advertisements and marketing. In 1981, Chiat-Day acquired Regis McKenna's advertising operations and Apple used Chiat-Day. At Regis McKenna Advertising, the team assigned to launch the Apple II consisted of Rob Janoff, art director, Chip Schafer, copywriter and Bill Kelley, account executive. Janoff came up with the Apple logo with a bite out of it. The design was originally an olive green with matching company logotype all in lowercase. Steve Jobs insisted on promoting the color capability of the Apple II by putting rainbow stripes on the Apple logo. In its letterhead and business card implementation, the rounded "a" of the logotype echoed the "bite" in the logo. This logo was developed simultaneously with an advertisement and a brochure; the latter being produced for distribution initially at the first West Coast Computer Faire.

Since the original Apple II, Apple has paid high attention to its quality of packaging, partly because of Steve Jobs' personal preferences and opinions on packaging and final product appearance. All of Apple's packaging for the Apple II series looked similar, featuring much clean white space and showing the Apple rainbow logo prominently. For several years up until the late 1980s, Apple used the Motter Tektura font for packaging, until changing to the Apple Garamond font.

Apple ran the first advertisement for the Apple II, a two-page spread ad titled "Introducing Apple II", in BYTE in July 1977. The first brochure, was entitled "Simplicity" and the copy in both the ad and brochure pioneered "demystifying" language intended to make the new idea of a home computer more "personal". The Apple II introduction ad was later run in the September 1977 issue of Scientific American.

Apple later aired eight television commercials for the Apple IIGS, emphasizing its benefits to education and students, along with some print ads.

Clones

The Apple II was frequently cloned, both in the United States and abroad, in a similar way to the IBM PC. According to some sources (see below), more than 190 different models of Apple II clones were manufactured. Most could not be legally imported into the United States. Apple sued and sought criminal charges against clone makers in more than a dozen countries.

Data storage

Cassette

Originally the Apple II used Compact Cassette tapes for program and data storage. A dedicated tape recorder along the lines of the Commodore Datasette was never produced; Apple recommended using the Panasonic RQ309 in some of its early printed documentation. The uses of common consumer cassette recorders and a standard video monitor or television set (with a third-party RF modulator) made the total cost of owning an Apple II less expensive and helped contribute to the Apple II's success.

Cassette storage may have been inexpensive, but it was also slow and unreliable. The Apple II's lack of a disk drive was "a glaring weakness" in what was otherwise intended to be a polished, professional product. Recognizing that the II needed a disk drive to be taken seriously, Apple set out to develop a disk drive and a DOS to run it. Wozniak spent the 1977 Christmas holidays designing a disk controller that reduced the number of chips used by a factor of 10 compared to existing controllers. Still lacking a DOS, and with Wozniak inexperienced in operating system design, Jobs approached Shepardson Microsystems with the project. On April 10, 1978, Apple signed a contract for $13,000 with Shepardson to develop the DOS.

Even after disk drives made the cassette tape interfaces obsolete they were still used by enthusiasts as simple one-bit audio input-output ports. Ham radio operators used the cassette input to receive slow scan TV (single frame images). A commercial speech recognition Blackjack program was available, after some user-specific voice training it would recognize simple commands (Hit, stand). Bob Bishop's "Music Kaleidoscope" was a simple program that monitored the cassette input port and based on zero-crossings created color patterns on the screen, a predecessor to current audio visualization plug-ins for media players. Music Kaleidoscope was especially popular on projection TV sets in dance halls.

OS Disk

Apple and many third-party developers made software available on tape at first, but after the Disk II became available in 1978, tape-based Apple II software essentially disappeared from the market. The initial price of the Disk II drive and controller was US$595, although a $100 off coupon was available through the Apple newsletter "Contact". The controller could handle two drives and a second drive (without controller) retailed for $495.

The Disk II single-sided floppy drive used 5.25-inch floppy disks; double-sided disks could be used, one side at a time, by turning them over and notching a hole for the write protect sensor. The first disk operating systems for the Apple II were DOS 3.1 and DOS 3.2, which stored 113.75 KB on each disk, organized into 35 tracks of 13 256-byte sectors each. After about two years, DOS 3.3 was introduced, storing 140 KB thanks to a minor firmware change on the disk controller that allowed it to store 16 sectors per track. (This upgrade was user-installable as two PROMs on older controllers.) After the release of DOS 3.3, the user community discontinued use of DOS 3.2 except for running legacy software. Programs that required DOS 3.2 were fairly rare; however, as DOS 3.3 was not a major architectural change aside from the number of sectors per track, a program called MUFFIN was provided with DOS 3.3 to allow users to copy files from DOS 3.2 disks to DOS 3.3 disks. It was possible for software developers to create a DOS 3.2 disk which would also boot on a system with DOS 3.3 firmware.

Later, double-sided drives, with heads to read both sides of the disk, became available from third-party companies. (Apple only produced double-sided 5.25-inch disks for the Lisa 1 computer).

On a DOS 3.x disk, tracks 0, 1, and most of track 2 were reserved to store the operating system. (It was possible, with a special utility, to reclaim most of this space for data if a disk did not need to be bootable.) A short ROM program on the disk controller had the ability to seek to track zero – which it did without regard for the read/write head's current position, resulting in the characteristic "chattering" sound of a Disk II boot, which was the read/write head hitting the rubber stop block at the end of the rail – and read and execute code from sector 0. The code contained in there would then pull in the rest of the operating system. DOS stored the disk's directory on track 17, smack in the middle of the 35-track disks, in order to reduce the average seek time to the frequently used directory track. The directory was fixed in size and could hold a maximum of 105 files. Subdirectories were not supported.

Most game publishers did not include DOS on their floppy disks, since they needed the memory it occupied more than its capabilities; instead, they often wrote their own boot loaders and read-only file systems. This also served to discourage "crackers" from snooping around in the game's copy-protection code, since the data on the disk was not in files that could be accessed easily.

Some third-party manufacturers produced floppy drives that could write 40 tracks to most 5.25-inch disks, yielding 160 KB of storage per disk, but the format did not catch on widely, and no known commercial software was published on 40-track media. Most drives, even Disk IIs, could write 36 tracks; a two byte modification to DOS to format the extra track was common.

The Apple Disk II stored 140 KB on single-sided, "single-density" floppy disks, but it was very common for Apple II users to extend the capacity of a single-sided floppy disk to 280 KB by cutting out a second write-protect notch on the side of the disk using a "disk notcher" or hole puncher and inserting the disk flipped over. Double-sided disks, with notches on both sides, were available at a higher price, but in practice the magnetic coating on the reverse of nominally single-sided disks was usually of good enough quality to be used (both sides were coated in the same way to prevent warping, although only one side was certified for use). Early on, diskette manufacturers routinely warned that this technique would damage the read/write head of the drives or wear out the disk faster, and these warnings were frequently repeated in magazines of the day. In practice, however, this method was an inexpensive way to store twice as much data for no extra cost, and was widely used for commercially released floppies as well.

Later, Apple IIs were able to use 3.5-inch disks with a total capacity of 800 KB and hard disks. DOS 3.3 did not support these drives natively; third-party software was required, and disks larger than about 400 KB had to be split up into multiple "virtual disk volumes".

DOS 3.3 was succeeded by ProDOS, a 1983 descendant of the Apple ///'s SOS. It added support for subdirectories and volumes up to 32 MB in size. ProDOS became the Apple II DOS of choice; AppleWorks and other newer programs required it.

Legacy

The Apple II series of computers had an enormous impact on the technology industry and expanded the role of microcomputers in society. Its price was within the reach of many middle-class families, and a partnership with MECC helped make the Apple II popular in schools. By the end of 1980 Apple had already sold over 100,000 Apple IIs, and at the introduction of the IIGS, 3 million models in the range had been sold. However, in other markets, the range saw rather more limited adoption, with only 120,000 units selling in the UK over this nine-year period.

The Apple II's popularity bootstrapped the computer game and educational software markets and began the boom in the word processor and computer printer markets. In 1978, 9 Apple II computers were used for the hit TV game show Tic Tac Dough’s game board. The 9 Apple II’s were programmed and linked to a master Altair 8800 computer that controlled display and movement of X’s, O’s, categories, bonus game numbers and amounts, TIC, TAC, and the Dragon during main and bonus game play, as well as displaying custom messages and an active screen saver. It was the first game show to use a fully computerized game board. The first spreadsheet application, VisiCalc, was initially released for the Apple II, and many businesses bought them just to run VisiCalc. Its success drove IBM in part to create the IBM PC, which many businesses purchased to run spreadsheet and word processing software, at first ported from Apple II versions.

The Apple II's slots allowed any peripheral card to take control of the bus and directly access memory; this enabled independent card manufacturers to create a wide range of hardware products, allowing users to build powerful low cost systems. Generally competing systems were not as expandable and typically had more restricted and proprietary interfaces. The first Apple II peripheral card was a blank prototyping card intended for electronics enthusiasts to design their own peripherals.

Specialty peripherals kept the Apple II in use in industry and education environments for many years after Apple Computer stopped supporting the Apple II. Well into the 1990s every clean-room (the super-clean facility where spacecraft are prepared for flight) at the Kennedy Space Center used an Apple II to monitor the environment and air quality. Many planetariums of the time used Apple IIs to control their projectors and other equipment.

The game port was unusually powerful and could be used for digital and analog input and output. The early manuals included instructions for how to build a circuit with only four commonly available components (one transistor and three resistors) and a software routine to drive a common Teletype Model 33 machine. Don Lancaster used the game port I/O to drive a LaserWriter printer.

Modern use

Emulators for various Apple II models are available to run Apple II software on macOS, Linux, Windows, homebrew-enabled Nintendo DS and other operating systems. Numerous disk images of Apple II software are available free over the Internet for use with these emulators. AppleWin and MESS are examples of emulators compatible with most Apple II images. The MESS emulator supports recording and playing back of Apple II emulation sessions, as does Home Action Replay Page (a.k.a. HARP).

There is still a small annual convention, KansasFest, dedicated to the platform.

In 2017, the band 8 Bit Weapon released the world's first 100% Apple II-based music album entitled, "Class Apples". The album featured dance-oriented cover versions of classical music by Bach, Beethoven, and Mozart recorded directly off the Apple II motherboard.