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Apple Podcasts

Podcast app developed by Apple

  • 3 min read
  • 4 chapters

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Through Microsoft Windows and Web browser

History

Apple was an early promoter of podcasts (the term is a portmanteau of Apple's iPod music player and "broadcast"), and added playback functionality to iTunes 4.9 released in June 2005 and built a directory of shows in its iTunes Music Store, starting with 3,000 entries. In April 2020, Apple Podcasts surpassed one million shows. In June 2021, Apple launched the option for podcast creators to implement paid subscriptions through podcast channels.

Market share

Apple Podcasts had an estimated 28 million American monthly listeners and 23.8% market share in March 2021, the first month it fell behind Spotify Podcasts as the top podcasting platform in the United States. This was a decrease from Apple's 34% market share in 2018.

In 2025 it was reported that Apple Podcasts had regained market share and had a 37.4% market share in the U.S. based on views and downloads of the top 250 podcasts in the U.S. This placed it ahead of Youtube (23.2%) and Spotify (15.2%) with all three combined having a 75.8% market share. Though it was also noted that Apple Podcasts Auto-downloads by default.

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