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Assertiveness

Capacity of being self-assured without being aggressive to defend a point of view

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a form of behavior characterized by a confident declaration or affirmation of a statement without need of proof; this affirms the person's rights or point of view without either aggressively threatening the rights of another (assuming a position of dominance) or submissively permitting another to ignore or deny one's rights or point of view.

Assertiveness is a communication skill that can be taught and the skills of assertive communication effectively learned.

Assertiveness is a method of critical thinking, where an individual speaks up in defense of their views or in light of erroneous information. Additionally, assertive people are capable of being outspoken and analyze information and point out areas of information lacking substance, details or evidence. Thus, it can be noted that assertiveness supports creative thinking and effective communication.

However, during the second half of the 20th century, assertiveness was increasingly singled out as a behavioral skill taught by many personal development experts, behavior therapists, and cognitive behavioral therapists. But now assertiveness is often linked to self-esteem. The term and concept was popularized to the general public by books such as Your Perfect Right: A Guide to Assertive Behavior (1970) by Robert Eating.

Training

Joseph Wolpe initially explored the use of assertiveness as a means of "reciprocal inhibition" of anxiety, in his 1958 book on treating neurosis; and it has since been commonly employed as an intervention in behavior therapy. Assertiveness training was introduced by Andrew Salter (1961) and popularized by Joseph Wolpe. Wolpe's belief was that a person could not be both assertive and anxious at the same time, and thus being assertive would inhibit anxiety. The goals of assertiveness training include:

  • increased awareness of personal rights
  • differentiation between non-assertiveness and assertiveness
  • differentiation between passive–aggressiveness and aggressiveness
  • learning both verbal and non-verbal assertiveness skills.

As a communication style and strategy, assertiveness is thus distinguished from both aggression and passivity. How people deal with personal boundaries, including their own and those of other people, helps to distinguish between these three concepts. Passive communicators are not likely to try to influence anyone else because they fear social conflict. Because of this fear, passive communicators do not defend their own personal boundaries or ideas, and thus allow aggressive people to abuse or manipulate them. Additionally, they often hold in negative feelings such as anger because they allow this domination to happen. Aggressive people do not respect the personal boundaries of others and thus are liable to harm others by influencing them through personal attacks often taking the form of embarrassment. A person communicates assertively by clearly stating their thoughts and/or feelings in a nonaggressive manner, often in an effort to influence others; doing so in a way that respects the personal boundaries of the other person, or people, involved and avoids negative confrontation. Assertive people are also willing to defend themselves against aggressive people.

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