Barry Schwartz (psychologist)

Schwartz's research addresses morality, decision-making and the inter-relationships between behavioral science and society. His books criticize certain philosophical roots of Western societies and expose underlying myths common in both lay and academic psychological theories. In particular, he is a critic of the "rational economic man" model in both psychology and economics. Schwartz studied under David Richmond Williams for his PhD at the University of Pennsylvania where he was a predoctoral fellow with the National Science Foundation.